Enterprise Print Group to invest in a Mouvent LB702-UV from Bobst

Mouvent LB702-UV will boost reliability, repeatability, and waste reduction

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Enterprise Print Group team photo with Mouvent LB702-UV
Enterprise Print Group team photo with Mouvent LB702-UV

Kirk Icuss, President and CEO of Enterprise Print Group, talks about his company’s decision to invest in a Mouvent LB702-UV from Bobst, high productivity, high-quality digital label press that will take on anything thrown at it – from short to long runs.

“In the current market environment, it is vital that we have repeatability and reliability in our printing equipment while also eliminating waste for our customers,” he says. “Digital printing gives us the tools we need to keep our customers completely happy.”

For Enterprise Print Group, based in Knoxville, Tennessee, it represents another evolution of a long and proud history. Founded initially as Consolidated Products, Inc. over 30 years ago, the company prides itself on delivering value-added printing solutions to hundreds of customers. It produces durable labels for outdoor lawn and garden products, home appliances, medical devices, specialty retail, and more.

“We chose the name ‘Enterprise’ because it captures our commitment to drive value throughout our customers’ business,” says Icuss. “We are a printing company, yes, but we are a service organization first and foremost. And delivering the best possible service to our customers sometimes means investing in the latest equipment, such as our new Mouvent press.”

Mouvent LB702-UV offers limitless, profitable digital label production

The Mouvent LB702-UV addresses 90% of all label jobs cost-effectively up to 8,000 linear meters (315,000 linear feet) run length, delivering an output of up to 200,000 sqm (2.1 million sq ft) per month, with printing speeds of up to 100 m/min (330 fpm). Vitally, quality is not compromised, ensuring Enterprise Print Group’s customer expectations are always met. The Mouvent LB702-UV delivers 1200 x 1200 dpi native resolution for finest lines, smoothest gradients, sharpest images, and most vibrant colors.

The digital inkjet Mouvent Technology allows fast and easy industrial label production for printing on a wide range of substrates such as paper, self-adhesive labels, and flexible materials, at a better total cost of ownership than even the most cost-effective traditional processes. The machine comes in six colors plus white, delivering a wide color gamut. The option to include white ink to print with 70% opacity (at up to 45 m/min) was an important factor for Icuss and his team.  

“We chose Bobst not only because the technology met all of our requirements, but also because Bobst is an industry leader with a solid reputation and because of the trust we have in the service team there,” he says.

The installation was straightforward, and Bobst’s training helped the operators get up to speed in no time.

“We have new operators that have done very well for the minimal time they have been on the press,” confirms Icuss.

Enterprise Print Group is fully invested in the potential of digital. In addition to the Mouvent LB702-UV digital press, the company has also invested in an SEI Laser Labelmaster to provide digital finishing on demand. The Labelmaster provides several advantages associated with digital, such as a significant reduction in setup waste and time.

Now Kirk Icuss and his team are well prepared to deal with whatever the future holds to provide the best service possible for their customers.

“We will continue to focus on our market and lead with service and innovation,” he says. “We won’t stand still. We are exploring other opportunities and markets where high quality, high service levels, and low waste are valued.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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