FESPA content now available in 36 languages

Machine translation initiative increases global access to information and education

46
Fespa content now available in 36 languages
Fespa content now available in 36 languages

Speciality printers worldwide can now access information on the main FESPA website in all the languages spoken by the 37 national FESPA Associations, following an intense programme to localise content on its website.

The initiative has used machine translation software to make the last six months of online content more accessible to its global community, at a time when free access to industry news, educational features, and guidance on best practice and commercial recovery is critical for so many print businesses.

CEO Neil Felton explains: “FESPA serves a global community, and while we have always aimed to offer our core content in English, German and Spanish, it would previously have been cost-prohibitive to translate all content into all the full range of languages spoken by our members. This machine learning approach to localisation, while not perfect, should help many more printers to make extensive use of our expert content, whatever their spoken language.”

FESPA’s national associations to refine technical translations

Local editing teams at each of FESPA’s national associations will refine technical translations to improve accuracy and readability over time, and all new content will immediately be available in all languages.

The localised versions of the website are accessible using the drop-down menu on the website landing page. In addition to English, German and Spanish, new options include Afrikaans, Arabic, Bengali, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, Finnish, French, Greek, Hindi, Hungarian, Italian, Japanese, Korean, Nepali, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Sinhala, Slovak, Swedish, Tagalog, Tamil, Thai, Turkish, Ukrainian and Urdu. 

Neil Felton adds: “Fespa.com already attracts 73,000 pageviews every month, and we curate the site to provide a valuable source of information, education, and inspiration for speciality printers, with a broad range of content from our own experts and external contributors. With this investment, we aim to extend FESPA’s educational value to more printers all over the world and make FESPA.com a favourite online meeting point for our global print ‘family’, just as our live events bring us together in the real world.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here