FESPA content now available in 36 languages

Machine translation initiative increases global access to information and education

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Fespa content now available in 36 languages
Fespa content now available in 36 languages

Speciality printers worldwide can now access information on the main FESPA website in all the languages spoken by the 37 national FESPA Associations, following an intense programme to localise content on its website.

The initiative has used machine translation software to make the last six months of online content more accessible to its global community, at a time when free access to industry news, educational features, and guidance on best practice and commercial recovery is critical for so many print businesses.

CEO Neil Felton explains: “FESPA serves a global community, and while we have always aimed to offer our core content in English, German and Spanish, it would previously have been cost-prohibitive to translate all content into all the full range of languages spoken by our members. This machine learning approach to localisation, while not perfect, should help many more printers to make extensive use of our expert content, whatever their spoken language.”

FESPA’s national associations to refine technical translations

Local editing teams at each of FESPA’s national associations will refine technical translations to improve accuracy and readability over time, and all new content will immediately be available in all languages.

The localised versions of the website are accessible using the drop-down menu on the website landing page. In addition to English, German and Spanish, new options include Afrikaans, Arabic, Bengali, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, Finnish, French, Greek, Hindi, Hungarian, Italian, Japanese, Korean, Nepali, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Sinhala, Slovak, Swedish, Tagalog, Tamil, Thai, Turkish, Ukrainian and Urdu. 

Neil Felton adds: “Fespa.com already attracts 73,000 pageviews every month, and we curate the site to provide a valuable source of information, education, and inspiration for speciality printers, with a broad range of content from our own experts and external contributors. With this investment, we aim to extend FESPA’s educational value to more printers all over the world and make FESPA.com a favourite online meeting point for our global print ‘family’, just as our live events bring us together in the real world.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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