Epson has joined forces with National Geographic to promote the protection of the world’s permafrost – the frozen ground beneath the Earth’s polar regions – in its newly launched ‘Turn Down the Heat’ campaign.
The campaign comes as scientists predict the world’s permafrost will thaw entirely by 2100, drastically changing ecologies, raising global sea levels, and releasing over 950 billion tonnes of methane into the atmosphere. Together, Epson and National Geographic aim to raise awareness of how people can reduce their own impact of global warming, from homes to offices and other businesses.
‘Turn Down the Heat’ is fronted by National Geographic Explorer Dr. Katey Walter Anthony. He oversees arctic observatories in Alaska and Russia to monitor the long-lasting impact of climate change. Her pioneering research into permafrost protection is featured in a series of videos, infographics, and online content in collaboration with Epson and National Geographic and can be found at heatfree.epson.com.
Dr. Anthony commented: “The Arctic is literally melting before our eyes. We estimate that up to 10% of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth. What happens in the Arctic does not stay in the Arctic. Our choices really do matter in work and in life. And when businesses and people make smart decisions about what technology we use, that will also make a positive difference for our environment.”
Saving energy is essential in the fight against global warming, but numerous technologies in both businesses and homes consume significant daily volumes. Epson’s pioneering range of printers with Heat-Free Technology bucks this trend, reducing environmental impact by using low energy and few replacement parts.
Epson Heat-Free Technology reduces global environmental issues
Epson global president Yasunori Ogawa commented: “Sustainability is at the heart of everything we do at Epson, and we are committed to not only lowering our own environmental footprint but helping customers to do so too. A print calculator is the best way to analyze yourself, and carbon offsets help reduce your contribution to climate change.We hope to make a difference in overcoming global environmental issues with our customers and business partners through our technologies.”
Epson Heat-Free Technology does not require heat in the ink ejection process. Instead, pressure is applied to a Piezo element, reducing environmental impact while increasing productivity without compromise.
