FESPA Digital in Brazil – 20 to 23 October 2021

FESPA event includes seminars, workshops, and live demonstrations

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Fespa Brazil Photo Fespa
Fespa Brazil Photo Fespa

FESPA Digital Printing is the main digital printing exhibition in Brazil and will take place at Expo Center Norte in São Paulo. The event aims to bring together the major players of the digital printing industry and offer the visitors a complete experience through initiatives focused on market development, such as seminars, workshops, and live demonstrations.

Several free of cost activities to take place during the FESPA exhibition

The concept is a complex of inspiration and professional enhancement to show the full power of printing. The project brings together in one space highly creative applications produced with the digital equipment on display and free technical conferences, covering a range of subjects.

Among the conferences is the sixth edition of the FESPA Digital Textile Conference. It will be time to focus on the growth of digital textile printing in Brazil in all its facets: from direct to garment on t-shirts to industrial production, from creations to catwalks to the sportswear, decoration, and signage, showing the full impact of digital printing on the textile industry.

The Inteligência Gráfica conference returns for its second edition, bringing concepts of marketing strategy, new business models, management, and sales ideas, as well as digital printing trends in different market segments, all transmitted by industry experts.

The FESPA Digital Printing Forum, which took place in November and December in Brazil, is to be over in March during the exhibition and shall be based on figures from the FESPA Print Census, the most extensive survey on the global digital printing industry, with respondents from Brazil.

The innovation in this conference is 360 ​​printing. In partnership with experts from Senai, a benchmark institution for training workers for industry, the goal is to address the printing process from start to finish, from planning tips for opening a printing shop to printing techniques and finishing, thus reaching all audiences.

Another initiative that will make its debut at FESPA Digital Printing is the Maker, a space with unique content meant to deal with materials such as thermoplastic within visual communication, thus creating fantastic products. Maker is partnered by VP Máquinas, Sinteglas, Cristal & Cores, Senai, Maxfix, PhotoPro and ECNC.

Sublimation Island enters its third edition completely renewed. The partnership between APS, FESPA, and ComunidadeWeb will have a grid of lectures and debates, always thinking about who is already a player on the sublimation & transfer market and those who are thinking of exploring this lucrative segment on the Brazilian market. It will be possible to check different materials created with technology and gain practical knowledge of winning customers through work and creativity.

Cambea (the Brazilian Automotive Wrapping Championship) will celebrate the 10th anniversary of the tournament, which is the apex of the Brazilian automotive wrapping market. The thrilling competition will allow the winner to compete with the best car wrap professionals on the planet for the World Wrap Masters Series title in Europe. Cambea # 10 is sponsored by Alltak.

Lastly, FESPA Digital Printing will also receive the GF Bureau Criativo Award ceremony, held by Grandes Formatos Magazine, which aims to help leverage the growth of visual communication companies throughout Brazil by highlighting the most creative projects.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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