FESPA Digital in Brazil – 20 to 23 October 2021

FESPA event includes seminars, workshops, and live demonstrations

Fespa Brazil Photo Fespa
Fespa Brazil Photo Fespa

FESPA Digital Printing is the main digital printing exhibition in Brazil and will take place at Expo Center Norte in São Paulo. The event aims to bring together the major players of the digital printing industry and offer the visitors a complete experience through initiatives focused on market development, such as seminars, workshops, and live demonstrations.

Several free of cost activities to take place during the FESPA exhibition

The concept is a complex of inspiration and professional enhancement to show the full power of printing. The project brings together in one space highly creative applications produced with the digital equipment on display and free technical conferences, covering a range of subjects.

Among the conferences is the sixth edition of the FESPA Digital Textile Conference. It will be time to focus on the growth of digital textile printing in Brazil in all its facets: from direct to garment on t-shirts to industrial production, from creations to catwalks to the sportswear, decoration, and signage, showing the full impact of digital printing on the textile industry.

The Inteligência Gráfica conference returns for its second edition, bringing concepts of marketing strategy, new business models, management, and sales ideas, as well as digital printing trends in different market segments, all transmitted by industry experts.

The FESPA Digital Printing Forum, which took place in November and December in Brazil, is to be over in March during the exhibition and shall be based on figures from the FESPA Print Census, the most extensive survey on the global digital printing industry, with respondents from Brazil.

The innovation in this conference is 360 ​​printing. In partnership with experts from Senai, a benchmark institution for training workers for industry, the goal is to address the printing process from start to finish, from planning tips for opening a printing shop to printing techniques and finishing, thus reaching all audiences.

Another initiative that will make its debut at FESPA Digital Printing is the Maker, a space with unique content meant to deal with materials such as thermoplastic within visual communication, thus creating fantastic products. Maker is partnered by VP Máquinas, Sinteglas, Cristal & Cores, Senai, Maxfix, PhotoPro and ECNC.

Sublimation Island enters its third edition completely renewed. The partnership between APS, FESPA, and ComunidadeWeb will have a grid of lectures and debates, always thinking about who is already a player on the sublimation & transfer market and those who are thinking of exploring this lucrative segment on the Brazilian market. It will be possible to check different materials created with technology and gain practical knowledge of winning customers through work and creativity.

Cambea (the Brazilian Automotive Wrapping Championship) will celebrate the 10th anniversary of the tournament, which is the apex of the Brazilian automotive wrapping market. The thrilling competition will allow the winner to compete with the best car wrap professionals on the planet for the World Wrap Masters Series title in Europe. Cambea # 10 is sponsored by Alltak.

Lastly, FESPA Digital Printing will also receive the GF Bureau Criativo Award ceremony, held by Grandes Formatos Magazine, which aims to help leverage the growth of visual communication companies throughout Brazil by highlighting the most creative projects.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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