virtual.drupa may provide a semblance of continuity

Konica Minolta, HP, Landa, Heidelberg, K&B, Komori, Kyocera and Xeikon @virtual.drupa – while RMGT, manroland sheetfed, Ricoh & Xerox not there

Not quite the real thing, but the virtual.drupa takes place from 20 to 23 April 2021
Not quite the real thing, but the virtual.drupa takes place from 20 to 23 April 2021

The countdown is for virtual.drupa is on, and some 150 exhibitors and perhaps at a wild guess, as many as 40,000 to 50,000 global print and packaging businesses will tune in to the virtual.drupa from 20 to 23 April 2021. “We are very pleased about the recent registrations of outstanding exhibitors and important global players such as HP and Israel-based Landa Digital Printing. Both companies will enrich virtual.drupa with their impressive spectrum of innovative digital printing technologies and broad range of applications,” says Sabine Geldermann, project director Print Technologies at Messe Dusseldorf.

The commercial print industry on the whole is reeling from poor demand and while packaging is doing much better, the disruption of the pandemic and the postponement of comprehensive and cyclical events such as drupa are disruptive. It is hoped that while the virtual event may not help to bring back print any faster, it may help print and packaging businesses get out of their alternate reality and think about their alternate futures.

Industry pioneer Benny Landa, chairman of the Landa Group and founder of both Indigo and Landa Digital Printing, is looking forward to virtual.drupa, which he says, “is particularly important for our industry in times when face-to-face events cannot take place.”

Heim Levit, general manager at HP Indigo says, “We are very pleased to continue to support our commitment to the printing industry and Drupa by creating an opportunity to connect in virtual.drupa this year. While we miss seeing our partners, customers and friends in the industry in a live show, the need to continue to protect our people and communities is paramount. However, what the last 12 months have proved is the very positive reception of our new NPI portfolio, which continued to drive significant innovation allowing businesses of all sizes to keep growing despite challenging business environments. We encourage everyone to visit virtual drupa and connect with us.”

Ferag, IST Metz, manroland goss web systems, Zund to take part

In addition, several other major long-standing drupa exhibitors have recently confirmed their participation, including Swiss conveying and processing systems expert Ferag, manufacturer of high-performance UV curing systems IST Metz, leading web offset printing solutions provider manroland goss web systems GmbH and global cutting systems specialist Zünd Systemtechnik AG.

virtual.drupa leading event partners

The event partners of virtual.drupa comprise global players, including Leonhard Kurz (Platinum Event Partner), DuPont de Nemours, Electronics for Imaging (efi), Kodak, Komori (Gold Event Partners), BlueCrest, CloudLab, Fujifilm, Hybrid Software, Koenig & Bauer, Mimaki, OQChemicals and Xeikon (Silver Event Partners).

Exhibitor registration

Registration for exhibitors at virtual.drupa is still open and interested parties will still be able to register at short notice. In order to ensure a successful presence, detailed information and checklists about the three pillars – Conference Area, Exhibition Space and Networking Plaza – as well as helpful videos offering tutorials and guidelines on how best to display products in virtual showrooms and undertake targeted lead generation, is available at

virtual.drupa current status

The numbers are looking very promising for virtual.drupa, both in terms of quality and quantity: more than 200 exhibitors from 33 countries confirmed, including nearly all significant global players. European companies make up the largest group with a 46% share. Other than exhibitors from Germany, the leading nations in terms of numbers are China, the USA, Switzerland, Italy and Japan. 890 exhibitor representatives have already signed up for the matchmaking tool, which enables the arrangement of virtual meetings and direct interaction via a chat function prior to and during the event, in order to arrange virtual appointments with attendees.

Customers from all over the world have shown a great deal of interest in virtual interaction, with around 2,400 international visitors having registered for matchmaking and interaction with industry experts. Thanks to PR and marketing initiatives as well as invitations activated by exhibitors, registration is gathering momentum. Messe Düsseldorf has already recorded attendees from 145 countries for virtual.drupa. International participation of 80% and strong exhibitor and visitor nations make virtual.drupa a true reflection of the face-to-face event. Among the leading nations on the visitor side are India, the USA, the UK, Belgium, Italy, Japan, Switzerland and Brazil.

43 hours of presentations and web sessions

virtual.drupa is all about highly relevant and valuable knowledge transfer, which will take place during more than 43 hours of keynote speeches, panel discussions, presentations and exhibitor web sessions. In the Conference Area, the focus will be on current issues, including sustainability, the circular economy, Artificial Intelligence, the platform economy and the connected consumer.

Keynote speakers – Michael Gale, James Sommerville
and Dr Gabrielle Walker

The keynote speakers are the internationally renowned best-selling author (The Digital Helix) and pioneer in digital transformation Michael Gale; designer, consultant and former Vice President Global Design at Coca-Cola Company James Sommerville, who is known for his unconventional, future-oriented marketing ideas; and the prominent presenter, best-selling author (The Hot Topic) and climate change activist Dr. Gabrielle Walker.

Matchmaking tutorials on

In order to facilitate virtual meetings between exhibitors and potential customers, all registered attendees can view relevant tutorials on the virtual.drupa website. It provides an easy guide on how to set up a virtual meeting. Matchmaking tutorials for exhibitors and visitors, ‘how it works’ matchmaking videos and videos about web sessions are available at

Exhibitor database with up-to-date information

The comprehensive database provides daily updates and information about participating companies. Navigating via the Exhibition Space, visitors can quickly and easily access exhibitors corresponding to their field of interest. To obtain an accurate and relevant selection of exhibitors, users can either enter a company name directly, or search by product category or country, for instance. The customized exhibitor profile provides information about the company, contact details, products, services, innovations and presentation formats. At this stage, users can also make direct contact with exhibitors via a digital business card or connect via the matchmaking tool.

About virtual.drupa

The global print & packaging community will meet from 20 to 23 April 2021 at virtual.drupa, promoting networking and knowledge transfer, and mobilizing business based on its three pillars: Conference Area, Networking Plaza and Exhibition Space. Live web sessions and videos complement the event, offering more in-depth information and the opportunity to obtain additional details about the proposed offers. All live web sessions will be available on-demand 24/7 in a video library following the event.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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