Monotech Systems displays green printing solutions at Media Expo 2018

Changing regulations to give a boost to UV adoption

Akash Kumar

Upholding the trends and changes that are taking place in technology and regulations, Monotech Systems is displaying an array of UV-based green printing solutions at Media Expo, being held at Bombay Exhibition Centre in Mumbai. On the first day of the show, Monotech also talked about its tie-up with MASSIVit, a leading manufacturer of 3D printers from Israel, for the launch of super-size 3D printers in India that would replace conventional advertising with 3D display.

Manoj Garg, product head – wide format graphics from the company states, “Since the market is very sensitive and various regulatory changes are anticipated, the demand for eco-friendly printing solutions has increased. Sensing that, we are focusing more on offering solutions with UV inks that are eco-friendly. Also, printing on various recyclable medias instead PVC helps in reducing environmental hazards.”

The company has on display a UV Flatbed with spot UV, Pixeljet UV2333 for stationery, gifts and novelty printing, Pixeljet PowerPRO 3.2 meters for soft signage applications, UV LED roll-to-roll printer and Pixeljet UV 2512 RMO UV Hybrid Flatbed printer.

Superior technology with sustainable solutions

– Pixeljet UV 2333, a newly launched flatbed printer, is equipped with RICOH print-head and allows media thicknesses of 6.6 inches. The printer features CMYK + WV. This offers the flexibility of generating numerous applications for novelties, gifting, etc. Akash Kumar, senior manager – Marketing & Communications, Monotech Systems shared that the company plans to aggressively market the printer for small budget printing applications in tier-2 and -3 cities.

– The Pixeljet Powerpro is a roll-to-roll UV LED-curable printer, which comes in a 6-color and 4-color plus white version. The printer can handle a broad range of flexible media for indoor and outdoor applications. Powerpro comes equipped with UV LED lamps that enable the user to print on a wide media mix and save energy, costs and time. The 4-color plus white version is known for its ability to print white in different modes, thus improving the opacity of the printed material as well as increasing color contrast and readability.

– The Pixeljet 2512 RMO, a UV Hybrid flatbed printer, offers the capability of printing on rigid as well as soft media. This is a high production machine both for indoor and industrial applications like glass printing, wood printing, PVC printing, etc.

In addition to the above, Monotech has on display the Pixeljet Eco Solvent printer and larger format poster printers from Canon. A range of UV printing solutions from Agfa Graphics has also been displayed with an exclusive application gallery.

The MASSIVit is bringing the new era of advertising with 3D displaying instead of conventional advertising. The exclusive sample gallery of MASSIVit has been created and samples have been a point of attraction for the visitors.

This year, Monotech plans to promote plotters for large format printers from Canon with three UV printers, which are known for their sustainable features and eco-friendliness. However, the company is ready to provide support for its customers who want to retain their solvent printers and change the media instead of vinyl into any other soft fabric.

According to Kumar, “Our participation is totally based around the theme of green printing and innovative products. We have an array of products which are already popular and proven in the market as our customers have shown the trust. We hope to have a great mileage to our brand Pixeljet and alliance brands Agfa, MASSIVit and obviously more business through this event.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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