Heidelberg at virtual.drupa – 20 to 23 April 2021

Heidelberg’s autonomous print production & end-to-end solutions

Heidelberg Speedmaster XL 106
The 2020 generation Speedmaster XL 106 has everything that is needed to systematically harness the high-performance levels of this press. Further smart assistance systems and artificial intelligence take user navigation to a whole new level. Photo Heidelberg

Heidelberg is showcasing its portfolio of solutions for autonomous printing at virtual.drupa 2021, taking place on April 20 – 23 and is being organized by Messe Düsseldorf. On 23 April 23, Heidelberg will outline opportunities offered by using artificial intelligence in print businesses.

In the Exhibition Space, the company is presenting product innovations in the commercial, label, and packaging segments. One highlight is the enhanced Push to Stop concept for autonomous printing with end-to-end solutions, which takes the Smart Print Shop to a whole new level. Heidelberg is demonstrating completely automated offset production – from job acceptance through to postpress, including fully automatic plate logistics. This enables commercial and packaging printers to boost their productivity in the popular 70 x 100 format.

On 23 April, Heidelberg will be showing visitors to the virtual.drupa Conference Area the possible ways for print shops to become far more efficient by using artificial intelligence. Individual discussions on various topics can be arranged with Heidelberg experts in the Networking Plaza. Messe Düsseldorf’s Matchmaking Tool helps bring together the ideal dialog partners based on profile, preferences, and interests.

Several virtual and in-person events this year

“Despite being a virtual event this year, drupa remains an important meeting point for our industry. We are impressed by the concept and are looking forward to making a lot of new contacts, and also to seeing both new and familiar faces,” says Ludwig Allgoewer, head of Global Sales and Marketing at Heidelberg. “Virtual.drupa is just one of several customer events this year. In March, we started the HD4YOU digital webinar series. In June, we are taking part in the China Print trade show in Beijing and accompanying this with a digital customer event in Europe. And following the summer break, there will be another Innovation Week at the Wiesloch-Walldorf site, which our customers will hopefully be able to attend in person this time round,” he adds.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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