ColorJet launched Soniq i to expand its signage printers range

ColorJet futuristic printer with unmatched power and speed

colorjet soniq i
ColorJet new Soniq i signage printer

Designed, developed, and manufactured indigenously in an Indian factory with global standards and certifications, Soniq i, a perfect solution for indoor and outdoor applications, ColorJet has unpacked a new signage printer, Soniq i, expanding its range of signage printers powered by edge excellence technology. ColorJet boasts of being India’s largest manufacturer of digital inkjet printers and has garnered a global reputation for its deep commitment to technological innovation. 

Soniq i is a low-investment, value-for-money signage printer which provides super versatile printing at ultra hi-speed, thereby maximizing the business potential of PSPs. It offers best-in-class print quality at an exceptional speed of 1232 sq. ft/hr. With its 3.2 m roll capability, Soniq i can accommodate all sizes of media. 

ColorJet robust and futuristic printer 

Smart make in India engineering in Soniq i ensures optimal delivery and super saver opex with its heavy-duty new-tech industrial print heads designed for long-lasting performance and huge savings on inks and time with pressure purge individual colors.

Robust and futuristic Soniq i comes with an integrated workstation that helps achieve a smaller footprint and provides smooth functioning. It provides an optional take-up roller for rolling up printed material automatically and conveniently to save laborious rolling time. Its special roller ensures smooth opening of the media roll to avoid sticking, falling, and wrapping media in the opposite direction.

Economic & classy system 

Talking about the newly launched Soniq i, Smarth Bansal, DGM Product and Brand, ColorJet, said, “This newly launched system would expand our range of signage printers with modern and futuristic design. Catering to the entry-level market, Soniq i would provide high-speed production at low investment cost. It is a very economical and classy system expected to be ColorJet’s next signature flagship product by delivering outstanding performance.

Soniq i consistent print quality 

Coming to its features, Soniq i comes with unmatched FGP technology, which ensures extremely less deviation between jet to bed distance (<0.1mm) over the entire printing span, maintaining consistent print quality, and its edge excellence technology helps in the smooth changeover of carriage direction which leads to less jerk and lesser wear and tear, ultimately leading to an increased life span of the machine.

In addition, Soniq i ensures controlled airflow, which helps isolate droplets from the external world. Its futuristic design provides a lower center of gravity, which reduces vibrations, and keeps the machine stable.

Apart from all its added unique features and competence, Soniq i also offers a pressure de-clogger which helps in maintaining pressure for efficient cleaning and reducing ink wastage. Finally, the machine is optimized with a digital observation of the ink viscosity curve, which helps to maintain a stable waveform of jetting, ensuring consistent print quality. 


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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