ColorJet launches initiative to encourage industry to help fight against COVID-19

Encouraging the printing industry to contribute for PM Cares Fund

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ColorJet
ColorJet launches initiative encouraging printing industry to contribute for PM Cares fund

In response to the Indian Prime Minister, Narendra Modi’s call to donate to the PM Cares Fund, to help fight the Covid-19 menace, wide format inkjet digital printer manufacturer Colorjet Group, has started a campaign to help the government by encouraging its associates, customers and industry partners to contribute to the fund.

People from all walks of life expressed their desire to donate to India’s war against COVID-19. Respecting that spirit, the Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund has been constituted. This will go a long way in creating a healthier India. Kindly contribute to the PM-CARES Fund,” PM Modi had said while launching the fund.

To kick off this initiative, ColorJet has donated INR 500,000 to the PM Cares Fund and has also created a dedicated page to donate on the ColorJet website. All contributions get directly transferred to the PM Cares Fund, with ColorJet acting only as an intermediate. ColorJet will also be giving certificates of appreciation to all donors.

ColorJet has set a goal to generate contributions amounting to INR 2.5 million and to date the donations have totaled INR 725,816 received from 118 donors, with donations also pouring in from industry partners in UAE, USA, Japan, etc. ColorJet is reaching out to its associates, partners, and customers in the inkjet printing industry through conference calls, emails, and social media.

ColorJet being an industry leader has been playing a proactive part in the fight against the Corona Virus pandemic. At the onset of this outbreak, we took several initiatives to protect our employees by maintaining social distancing and regular sanitization. We decided to launch this campaign to motivate all our industry partners to donate generously for this cause. Only by coming together, we will be able to fight through these difficult and unimaginable times,” Smarth Bansal, deputy general manager – Product & Brand at ColorJet said.

The ongoing COVID-19 crisis is making an unprecedented impact on the world and it is not going to pass in a hurry and it will take its time and toll on us. At this time, when the society is facing such an immense crisis, whatever individual efforts we put is good, but by coming together, our collective synergy can help overcome this crisis better. We are constantly monitoring the situation and would be ready to cooperate with the government in any capacity to help fight this pandemic,” Madhu Sudan Dadu, chairman at ColorJet added.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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