ColorJet launches initiative to encourage industry to help fight against COVID-19

Encouraging the printing industry to contribute for PM Cares Fund

ColorJet launches initiative encouraging printing industry to contribute for PM Cares fund

In response to the Indian Prime Minister, Narendra Modi’s call to donate to the PM Cares Fund, to help fight the Covid-19 menace, wide format inkjet digital printer manufacturer Colorjet Group, has started a campaign to help the government by encouraging its associates, customers and industry partners to contribute to the fund.

People from all walks of life expressed their desire to donate to India’s war against COVID-19. Respecting that spirit, the Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund has been constituted. This will go a long way in creating a healthier India. Kindly contribute to the PM-CARES Fund,” PM Modi had said while launching the fund.

To kick off this initiative, ColorJet has donated INR 500,000 to the PM Cares Fund and has also created a dedicated page to donate on the ColorJet website. All contributions get directly transferred to the PM Cares Fund, with ColorJet acting only as an intermediate. ColorJet will also be giving certificates of appreciation to all donors.

ColorJet has set a goal to generate contributions amounting to INR 2.5 million and to date the donations have totaled INR 725,816 received from 118 donors, with donations also pouring in from industry partners in UAE, USA, Japan, etc. ColorJet is reaching out to its associates, partners, and customers in the inkjet printing industry through conference calls, emails, and social media.

ColorJet being an industry leader has been playing a proactive part in the fight against the Corona Virus pandemic. At the onset of this outbreak, we took several initiatives to protect our employees by maintaining social distancing and regular sanitization. We decided to launch this campaign to motivate all our industry partners to donate generously for this cause. Only by coming together, we will be able to fight through these difficult and unimaginable times,” Smarth Bansal, deputy general manager – Product & Brand at ColorJet said.

The ongoing COVID-19 crisis is making an unprecedented impact on the world and it is not going to pass in a hurry and it will take its time and toll on us. At this time, when the society is facing such an immense crisis, whatever individual efforts we put is good, but by coming together, our collective synergy can help overcome this crisis better. We are constantly monitoring the situation and would be ready to cooperate with the government in any capacity to help fight this pandemic,” Madhu Sudan Dadu, chairman at ColorJet added.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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