PaperSpecs pro members briefed by Color-Logic on fluorescents in design

Color-Logic fluorescents briefing on being part of every design school curriculum

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Color-Logic Touch7
Color-Logic Touch7 example from PaperSpecs pro briefing

Color-Logic co-founder and CTO Richard Ainge, who also developed the Touch7 Neon process, recently briefed pro members of PaperSpecs on the power of the new fluorescent inks available on the latest digital presses.

Ainge’s comment regarding the briefing, “Touch7 was developed five years ago for conventional and digital presses, but as more digital presses with fluorescent inks become available, graphic designers often find themselves unclear about the potential and the pitfalls of fluorescents. We provided the PaperSpecs pro membership with an overview of color gamut expansion, the various print engines available, and the design software now on the market. OEM color guides available from press manufacturers were also described.”

Lenz commenting on the Color-Logic fluorescents briefing

PaperSpecs founder and CEO Sabine Lenz, commenting on the briefing, said: “PaperSpecs pro members were entranced by the presentation and suggested that material from the Color-Logic fluorescents briefing should be part of every design school curriculum.” One of the audience participants added, “I gained a significantly deeper understanding of the technical side of fluorescent design and how to enhance color intensity.”

PaperSpecs is a one-stop resource for print creatives. It is a place where like-minded graphic designers can hang out, ask questions, get tips, gain insights, and access the latest swatch books and promotions.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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