India Summit: Fasicuchain – Merging Digital and Physical

Secure, non-cloneable, food-safe QR codes & blockchain solutions

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India Summit

One of the speakers at the upcoming Indian Smart Packaging Summit, Fasiculus, is an Indian company based in Haryana, which supplies security and authentication solutions based on its print, label and packaging technology. Its presentation, Smart Authentication – Deploying a Perfect Phygital Solution explores the transformation of packaging by making it digital – linking the physical and the digital.

The company says it produces 6 billion security labels every year and has now put together what it claims as the first packaging & labeling industry blockchain for products & brands across the pharmaceutical and FMCG industries.

Among the product range is an innovative ‘connected’ induction wad. The humble wad, as it describes it, is an effective packaging technology, commonly used to protect the product from spillage, preserve its freshness, prevent adulteration provide a pilfer-proof closure.

Passing the container under an induction heat sealer causes the sealant to bond to the cap and causes the wax present on the wad to melt and bond with the backing material resulting in the wad staying put within the cap. By adding a secure, non-cloneable, food-safe QR code printed on the wad Fasiculus say it can ensure the product is uniquely identified across the supply chain.

The same QR code can be designed to create a loyalty program that encourages the customers to engage with the brand. Placing the QR code inside the wad also ensures that the customer signs up for the loyalty program only after the products are bought, ensuring that the brand connects with unique customers and enables the brand to provide an incentive to its influencers, it claims

The company has also introduced non-cloneable codes to its QR capabilities: SEAL VECTOR® ANTICOPY SYSTEM. These are copy and duplicate proof and can ensure that products distributed are authentic, according to the company. These labels offer tamper evidence and authentication features.

The difference between a seal vector (a data matrix code) and a public 2D code is that it uses data leaks to determine if the product is copied. The brand uses a decoder lens and an application that scans the code and checks for authenticity. If the scanner detects any data leaks it fails the code and identifies the code as a duplicate.

Seal Vector does not require any additional consumables or major process changes. It is easily monitored with smartphone and lens, gives out a crisp pass or fail response on the code and is compatible with most marking processes and substrates. Further, these codes can be geo-tagged and tracked across the supply chain, explains Fasiculus.

Learn more about these authentication and tracking products by registering for the Indian Smart Packaging Summit here

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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