India Summit: Fasicuchain – Merging Digital and Physical

Secure, non-cloneable, food-safe QR codes & blockchain solutions

India Summit

One of the speakers at the upcoming Indian Smart Packaging Summit, Fasiculus, is an Indian company based in Haryana, which supplies security and authentication solutions based on its print, label and packaging technology. Its presentation, Smart Authentication – Deploying a Perfect Phygital Solution explores the transformation of packaging by making it digital – linking the physical and the digital.

The company says it produces 6 billion security labels every year and has now put together what it claims as the first packaging & labeling industry blockchain for products & brands across the pharmaceutical and FMCG industries.

Among the product range is an innovative ‘connected’ induction wad. The humble wad, as it describes it, is an effective packaging technology, commonly used to protect the product from spillage, preserve its freshness, prevent adulteration provide a pilfer-proof closure.

Passing the container under an induction heat sealer causes the sealant to bond to the cap and causes the wax present on the wad to melt and bond with the backing material resulting in the wad staying put within the cap. By adding a secure, non-cloneable, food-safe QR code printed on the wad Fasiculus say it can ensure the product is uniquely identified across the supply chain.

The same QR code can be designed to create a loyalty program that encourages the customers to engage with the brand. Placing the QR code inside the wad also ensures that the customer signs up for the loyalty program only after the products are bought, ensuring that the brand connects with unique customers and enables the brand to provide an incentive to its influencers, it claims

The company has also introduced non-cloneable codes to its QR capabilities: SEAL VECTOR® ANTICOPY SYSTEM. These are copy and duplicate proof and can ensure that products distributed are authentic, according to the company. These labels offer tamper evidence and authentication features.

The difference between a seal vector (a data matrix code) and a public 2D code is that it uses data leaks to determine if the product is copied. The brand uses a decoder lens and an application that scans the code and checks for authenticity. If the scanner detects any data leaks it fails the code and identifies the code as a duplicate.

Seal Vector does not require any additional consumables or major process changes. It is easily monitored with smartphone and lens, gives out a crisp pass or fail response on the code and is compatible with most marking processes and substrates. Further, these codes can be geo-tagged and tracked across the supply chain, explains Fasiculus.

Learn more about these authentication and tracking products by registering for the Indian Smart Packaging Summit here

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at or Umesh at Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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