In mid-March 2021, Color-Logic announced its certification of two new Latex printers being offered by HP. Commenting on the certification, Mark Geeves, the company’s director of Sales and Marketing, said, “The HP Latex 700 W and 800 W–two machines with the white ink necessary for producing Color-Logic metallics–provide a ready solution for customers interested in using metallic substrates on the latest, a printer with water-based ink available.”
Geeves continues, “The HP Latex 700 W and 800 W printers produced outstanding Color-Logic certification test sheets, and are appropriate for label and package proofing, as well as short-run production of these items, signage, and point-of-sale materials. The white ink available on these new machines when using metallic substrate enables users to create incredible embellishments particularly appropriate for higher margin and higher-value applications. Unlike most prints, that produced with the combination of Color-Logic and HP White Latex inks is truly unforgettable.”
Color-Logic is the one that develops color communication systems and software toolsets for several special effect printing applications. It provides its printing solutions to the brand owners, product managers, corporations, and their advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results.
Color-Logic decorative effects utilize workflows of printers and designers, yielding dynamic results without using special equipment. It supports the value of print and works with designers and printers to enhance their printed media.
Smart Packaging Solutions Virtual Congress -19 March 2021
The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.
