Registration opens for virtual.drupa 2021

Knowledge transfer, networking, and lead generation from 20-23 April

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drupa exhibitors and interested companies from the international printing industry now have the opportunity to register for participation in virtual.drupa. After the face-to-face format of the world’s leading trade fair had to be canceled due to the Corona pandemic, drupa will now take place in a virtual format from 20-23 April 2021. During the four-day online show, companies will present themselves and their products to the global print community, interact and reactivate their business by generating important leads and sharing expert knowledge.

Companies can now register for the virtual drupa at https://virtual.drupa.com. The basic package includes a presence in the Exhibition Space, where the company profile, service, and product offerings are displayed in an online showroom. Keywords, product categories, and video presentations guide interested parties to the various profiles, which remain accessible for information and interaction after virtual.drupa, regardless of time and place. Based on the information in the showroom, visitors can find exhibitors via profiles and keywords to get in touch with. With the help of matchmaking, exhibitors can also interact personally with existing and new customers in the Networking Plaza and arrange meetings after registration. This allows targeted networking in the run-up to the virtual event. The tool not only simplifies the first contact but also specifies – based on the participants’ match in product categories and structural questions.

The basic package can be expanded with additional individualized services that set the company apart from its competitors. For this purpose, marketing tools such as the integration of company logos, additional product categories for even better findability or prominent placements of advertising banners that actively lead visitors to the online showroom will be available from the end of January. Live web sessions, which enable direct interaction and exchange with relevant target groups and subsequently promote more in-depth, individual contact, are also particularly interesting for generating new contacts.

In addition to the Exhibition Space and the Networking Plaza, virtual.drupa invites you to transfer knowledge in the Conference Area with top topics from the drupa Hotspots. Internationally renowned speakers will present best cases and highlight the influence of global trends such as the circular economy, sustainability, and the connected consumer on the industry.

The drupa preview already gave a foretaste of how the three pillars of the virtual drupa will look. Its three main pillars will be expanded into virtual.drupa and bring the worldwide community together with its comprehensive range of offers. The drupa preview conference program will take place for the last time on Tuesday, 23 February.

All information on the service description and participation in virtual.drupa is available at https://virtual.drupa.com. Visitors can register free of charge from March 2021

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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