Alon Bar-Shany appointed chairman of Highcon board

Alon Bar-Shany

Highcon recently announced that following the successful flotation of the company on the Tel Aviv Stock Exchange (TASE: HICN), raising $45 million in an oversubscribed offering, the company has made several appointments to bolster its board of directors and executive management team with leading industry figures.

The board of directors of Highcon approved the nomination of Alon Bar-Shany, former general manager of HP Indigo, to the role of chairman of the board. During his tenure at HP Indigo as the general manager, Bar-Shany was recognized for having grown the company by over $1 billion in revenues. Prior to that, he ran the HP Indigo business in EMEA, led the worldwide Indigo channel business, and was the chief financial officer of Indigo at the time of its acquisition by HP. Alon was also a member of the global DSCOOP board, working with customers to create a community focused on sharing and growth.

Alon is assuming the chairman role from Amichai Steimberg, who has held this position since mid-2020 during the Company’s successful IPO process, and who will be stepping down as planned.

Alon will be joining Highcon’s seasoned board of directors comprising Benny Landa, founder of Indigo and chairman of the Landa Group, Fiona Darmon, general partner at Jerusalem Venture Partners (JVP), Adina Shorr, previously chief executive officer of Object, Scodix, and CellGuide, and Giora Bitan, formerly chief financial officer at ECI, Scitex and a senior partner in several venture capital funds.

Furthermore, the company also announced a key industry hire welcoming Simon Lewis as the company’s new vice president of Marketing. Simon is well-known in the print industry. He started out 27 years ago at Scitex and has spent most of his career driving analog-to-digital transformations. For the past 14 years, he has been at HP Indigo, where, amongst other roles, he headed up their Strategic Marketing and served on the executive management board. Most recently, he was regional business manager in Central & Eastern Europe, Middle East, and Africa.

Alon Bar-Shany said, “I am looking forward to joining the Highcon board and taking part in the ongoing digital transformation of the printing and packaging industry. Highcon has been a pioneer in the digitalization of the post-print part of the process, which, after the growing adoption of digital printing, is where many bottlenecks now occur. I have known Shlomo for 25 years, and in fact, he recruited me to Indigo. I have been following the company and its customers for quite a while and will be supporting Shlomo and the management team to ensure the success of Highcon customers, which will be a key driver for the Company’s growth.”

Shlomo Nimrodi, Highcon chief executive officer, added, “We would like first, to express our appreciation to Amichai Steimberg for his support during the past few months as we prepared and concluded the company’s successful IPO on the Tel Aviv Stock Exchange. I am proud and happy to have Alon joining us in our digital transformation journey of the packaging industry. Alon’s industry expertise and reach, coupled with his experience in growing a capital equipment company, will be instrumental in executing our go-to-market strategy and scale-up. I am also delighted to welcome Simon to the Highcon team leading our marketing strategy and execution.

As we start the year ahead, with this new team of expert players, Highcon is now well poised for growth and the ability to drive the digital change that is essential to optimize supply chains and reduce the inefficiencies that face the conventional folding carton and corrugated packaging industry.”

Highcon develops, markets, sells and supports a portfolio of digital cutting and creasing machines that cover a wide range of formats, substrates, and applications. The Highcon technology is transforming the industry by providing cost-effective solutions to the increasing manufacturing inefficiencies facing folding carton and corrugated carton manufacturers as the result of the emerging market trends of eCommerce, shorter time to market, lower job sizes, and a drive to sustainability. Such requirements cannot be accommodated by the expensive and slow conventional die-making and setup process. The Highcon digital technology bridges the gap between agile production and design flexibility delivering improved responsiveness, JIT production, short runs, customization of structure and design, and the ability to perform a wide range of applications in-house. Highcon products are installed at customer sites around the world, including some multi-national companies, effectively supporting the needs of global and local brands”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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