Pune-based Kadam Digital buys HP Indigo 12000 digital press

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Pune-based Kadam Digital buys HP Indigo 12000 digital press
Kunal Kadam and Sanjay Kadam

On 20 December, during Pamex show, HP India and Kadam Digital Transprints announced the sale of an Indigo 12000 digital press to the Pune-based digital print house and prepress bureau. Pune’s Kadam Digital Transprints has always believed that the mantra for success for companies is to keep reinventing themselves from time to time. The purchase of the Indigo 12000 press is just another step for Kadam Digital in that direction.

“Our customers are now demanding something more than B3 and A4. They want us to do odd-sized jobs and they demand a variety of colors. We could feel that these formats were not very exciting for our customers anymore. That is when we decided to venture into the B2 format. It took us a couple of years to finalize the kind of press we wanted and we are finally here today announcing our decision to install the HP Indigo 12000,” said Kunal Kadam, director, Kadam Digital Transprints.

Since 2010, Kadam Digital Transprints has been using the Kodak Nexpress SE 3000. This press has now been uninstalled and sent to another print house. Kadam Digital Transprints’ shop floor is now ready for the new HP Indigo 12000 press, which will be commissioned during the first half of January 2018.

“We want to be a trailblazer in Pune market. Our aim is to go beyond CMYK and beyond paper. We will now be also exploring short-run packaging sample jobs,” Kadam explained. Kadam Digital Transprints is aiming to capture the premium segment in areas such as stationary, personalized posters, personalized calendars, photo albums, etc.

The HP Indigo 12000 press at Kadam Digital will have a configuration of seven colors, CMYK plus three spot colors. “We will be using seven colors at a time, CMYK and OVG, but overall we have eight color options as we will be using white as well. This covers almost the whole gamut of colors,” Kadam said.

He further shared that the plan is to incorporate High Definition Laser Array (HDLA) technology  into the press when the technology comes to India next year. This technology will further enhance the performance of the press.

At a speed of 4,600 pages per hour, the HP Indigo 12000 digital press can produce over two million color sheets per month.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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