Sun Chemical adds two more printing processes to online troubleshooting guide

Helps customers resolve common technical defects

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Sun Chemical
Sun Chemical adds two more printing processes to online troubleshooting guide

Sun Chemical has further enhanced its online troubleshooting guide (http://inktsa.sunchemical.com) by adding potential solutions to common pressroom challenges in coldset and metal package printing processes. Designed to help customers resolve common technical defects that can arise during a press run, the troubleshooting guide already offered solutions to help customers solve any challenge they may be facing with their flexographic, sheetfed, paper packaging, gravure, heatset, and/or energy curable printing issues.

After choosing the printing process, the mobile-friendly website uses both photos and defect terms (dot gain, pinholes, feathering, comets) to help the press worker, while in the pressroom, identify which technical problem they are facing. They can either read the solution provided by Sun Chemical to resolve their particular challenge using their smartphone or can use a print function tool for a clean review of the problems/solutions on paper—whatever option is most convenient for them.

Sun Chemical’s troubleshooting website has translations in Italian, Spanish and Turkish and can be accessed easily from Sun Chemical’s Ink + Pressroom section of its website.

The troubleshooting website’s updated navigation uses a mobile-friendly drop-down menu that makes it easier to access all troubleshooting issues based on printing process and challenge. It also offers a clean and colourful look that mirrors the visual appearance of Sun Chemical’s recently updated website.

“Our customers need to keep their pressrooms running smoothly and limit downtime, and this online and mobile-friendly solution can help them resolve common problems they see on press,” said Heather Buchholz, manager of Global Marketing Inks and Global Communications, Sun Chemical. “We’re excited to provide our customers with a useful tool that helps them troubleshoot issues for most printing processes, now including metal packaging and coldset printing.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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