Sun Chemical adds two more printing processes to online troubleshooting guide

Helps customers resolve common technical defects

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Sun Chemical
Sun Chemical adds two more printing processes to online troubleshooting guide

Sun Chemical has further enhanced its online troubleshooting guide (http://inktsa.sunchemical.com) by adding potential solutions to common pressroom challenges in coldset and metal package printing processes. Designed to help customers resolve common technical defects that can arise during a press run, the troubleshooting guide already offered solutions to help customers solve any challenge they may be facing with their flexographic, sheetfed, paper packaging, gravure, heatset, and/or energy curable printing issues.

After choosing the printing process, the mobile-friendly website uses both photos and defect terms (dot gain, pinholes, feathering, comets) to help the press worker, while in the pressroom, identify which technical problem they are facing. They can either read the solution provided by Sun Chemical to resolve their particular challenge using their smartphone or can use a print function tool for a clean review of the problems/solutions on paper—whatever option is most convenient for them.

Sun Chemical’s troubleshooting website has translations in Italian, Spanish and Turkish and can be accessed easily from Sun Chemical’s Ink + Pressroom section of its website.

The troubleshooting website’s updated navigation uses a mobile-friendly drop-down menu that makes it easier to access all troubleshooting issues based on printing process and challenge. It also offers a clean and colourful look that mirrors the visual appearance of Sun Chemical’s recently updated website.

“Our customers need to keep their pressrooms running smoothly and limit downtime, and this online and mobile-friendly solution can help them resolve common problems they see on press,” said Heather Buchholz, manager of Global Marketing Inks and Global Communications, Sun Chemical. “We’re excited to provide our customers with a useful tool that helps them troubleshoot issues for most printing processes, now including metal packaging and coldset printing.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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