Sign India 2021 to take place from 21-23 January

Virtual format due to Covid-19

Sign India
Image: Bruno Martins on Unsplash

Sign India 2021, virtual exhibition for signage industry, will be held from January 21-23, 2021. The current situation, due to Covid-19, has adversely affected the event and exhibition industry. Social distancing, restrictions on travel & gatherings, and squeezed marketing budgets have made it essential to adopt alternative solutions to physical exhibitions.

The virtual exhibition format enables exhibitors to promote their products and interact with customers in an immersive virtual space (with 2D/ 3D stalls) that feels just like physical space. It enables attendees to visit stalls, access business catalogs, interact with exhibitors via chat or video conference on a real-time basis, and submit enquiries. Visitors can explore the booths based on their area of interest.

The virtual exhibition will help gain access to buyers and visitors across India & neighboring countries from the comfort of your office/home and individual virtual booth to interact with registered buyers. Visitors can access only through registration & approval from organizers.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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