Dow India wins Golden Peacock Eco-Innovation Award 2020 for Ecofast technology

Ecofast technology enables textile industry to reduce energy and water consumption

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Dow India
Ecofast technology for textile printing

Dow India’s breakthrough Ecofast technology received the Golden Peacock Eco-Innovation Award 2020 (GPEIA) by the Institute of Directors. Considered amongst the most prestigious recognitions on product excellence, the award highlights the company’s commitment to innovation, as it works to identify and solve problems facing the world.

Dow India Technology Centre (DITC), a state-of-the-art application development hub that enables collaboration with customers to create sustainable, market-centric products and solutions, played a key role in the development and optimization of Ecofast technology.

Ecofast sustainable textile treatment is a one-of-its-kind solution for textile manufacturing hubs in India and South East Asia, emerging as a top contender for environmentally conscious and driven companies with sustainability goals.

Speaking about this recognition, Chandrakant Nayak, chief executive officer, and country president, Dow India said, “Winning this prestigious citation is a matter of great pride for us and celebrates the hard work of our scientists and engineers in the creation of innovative new products that address customer needs. Ecofast is part of a portfolio of products that drives the company’s sustainability goal.

The Golden Peacock Awards, established by the Institute of Directors, India in 1991, recognize globally competitive approaches and new benchmarks in environment management, eco-innovation, and energy efficiency, among others.

This year, the awards secretariat received 496 applications, of which 235 were shortlisted through a three-tier assessment process. The highest scoring applicants were assessed on an exhaustive set of parameters in their respective industrial sectors and adjudged winners. The jury comprised environment, health & safety, energy and climate change experts under the chairmanship of Justice M. N. Venkatachaliah, former chief justice of India, chairman, National Human Rights Commission of India and National Commission for Constitution of India Reforms.

Ecofast Sustainable Textile Treatment addresses several pressing sustainability challenges of the textiles industry. The conventional dyeing process leaves a high concentration of residue – dye and dissolved salts in the wastewater; this technology provides a zero effluent discharge solution. In addition, Ecofast enhances the performance properties of washing and perspiration fastness by using 90% less process chemicals, including dyes, salt, and other additives. It uses 50% less water with fewer rinses and faster cycle times and 40% less energy with room-temperature dyeing, helping garment brands reduce their carbon footprint. Used in textile manufacturing hubs in India and South East Asia, it has emerged as the natural choice for environmentally conscious and driven companies to meet their sustainability goals.

Dow Chemical International (Dow India) is committed to delivering the right solutions to its customers’ challenges every day. With the broadest technology sets spanning performance materials, industrial intermediates, and plastics, Dow India delivers differentiated science-based products and solutions in high-growth segments, such as packaging, infrastructure, and consumer care.

With approximately 1000 employees, its operations are spread over 7 locations in the country, including three manufacturing sites, three established centers of excellence, and one headquarter office. As a responsible corporate, the company supports its corporate social responsibility (program) with technology expertise and employee volunteerism. Dow India works with non-profit partners towards the empowerment of differently-abled, women and children in communities where it operates. The company aims to redefine societal blueprint by supporting holistic sustainability and circular economy initiatives.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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