French Institute in India hosts Senior Publishers Program (SEPP)

Program to cover distribution models and training methods

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French
French Institute in India hosts Senior Publishers Program (SEPP) (Image: Jen Theodore on Unsplash)

The French Institute in India is inviting applications for the Senior Publishers Program (SEPP). In collaboration with ASFORED, the institute will be organizing four online workshops with French professionals from the publishing industry. The program is aimed at Indian professionals working in the publishing sector. Active Indian publishers will benefit from 12 hours of theoretical training on specific topics concerning the publishing world.

Program objectives include discovering the diversity of the publishing sector in France and identifying the characteristics of French publishing; understanding the commercial activity of a French publishing house; and exchanging practices and expertise between French and Indian publishers.

The four three-hour workshops, from 11 December to 18 March, will cover organization of a publishing team; distribution models for printed books; training methods and practices for sales teams; and creating a constant buzz of marketing activities in physical spaces.

The participation fees for the program are Rs 6,000 per workshop or Rs 20,000 for all four, payable to the French Institute in India by bank transfer. Applications for the program have been reopened.

Every workshop will accept a maximum of 10 participants. Each candidate must attentively read the application form where information on his/her professional background will be requested.

Click here for more information or to apply to the program

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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