French Institute in India hosts Senior Publishers Program (SEPP)

Program to cover distribution models and training methods

French Institute in India hosts Senior Publishers Program (SEPP) (Image: Jen Theodore on Unsplash)

The French Institute in India is inviting applications for the Senior Publishers Program (SEPP). In collaboration with ASFORED, the institute will be organizing four online workshops with French professionals from the publishing industry. The program is aimed at Indian professionals working in the publishing sector. Active Indian publishers will benefit from 12 hours of theoretical training on specific topics concerning the publishing world.

Program objectives include discovering the diversity of the publishing sector in France and identifying the characteristics of French publishing; understanding the commercial activity of a French publishing house; and exchanging practices and expertise between French and Indian publishers.

The four three-hour workshops, from 11 December to 18 March, will cover organization of a publishing team; distribution models for printed books; training methods and practices for sales teams; and creating a constant buzz of marketing activities in physical spaces.

The participation fees for the program are Rs 6,000 per workshop or Rs 20,000 for all four, payable to the French Institute in India by bank transfer. Applications for the program have been reopened.

Every workshop will accept a maximum of 10 participants. Each candidate must attentively read the application form where information on his/her professional background will be requested.

Click here for more information or to apply to the program

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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