French Institute in India hosts Senior Publishers Program (SEPP)

Program to cover distribution models and training methods

French Institute in India hosts Senior Publishers Program (SEPP) (Image: Jen Theodore on Unsplash)

The French Institute in India is inviting applications for the Senior Publishers Program (SEPP). In collaboration with ASFORED, the institute will be organizing four online workshops with French professionals from the publishing industry. The program is aimed at Indian professionals working in the publishing sector. Active Indian publishers will benefit from 12 hours of theoretical training on specific topics concerning the publishing world.

Program objectives include discovering the diversity of the publishing sector in France and identifying the characteristics of French publishing; understanding the commercial activity of a French publishing house; and exchanging practices and expertise between French and Indian publishers.

The four three-hour workshops, from 11 December to 18 March, will cover organization of a publishing team; distribution models for printed books; training methods and practices for sales teams; and creating a constant buzz of marketing activities in physical spaces.

The participation fees for the program are Rs 6,000 per workshop or Rs 20,000 for all four, payable to the French Institute in India by bank transfer. Applications for the program have been reopened.

Every workshop will accept a maximum of 10 participants. Each candidate must attentively read the application form where information on his/her professional background will be requested.

Click here for more information or to apply to the program

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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