PSI, PromoTex Expo and viscom to take place from 18 to 20 May 2021

Shows to provide impetus for a new start

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PSI
PSI, PromoTex Expo and viscom to take place from 18 to 20 May 2021 (Image: PSI trade show)

The trade show combination of Promotional Product Service Institute (PSI), PromoTex Expo, and viscom, which was planned to take place from 12 to 14 January 2021 in Düsseldorf, has been postponed to 18 to 20 May 2021.

This early announcement will hopefully allow time for the impact of Covid-19 across the world to stabilize and, when safe to do so, ensure that the event can continue its critical role in bringing the industry together again.

PSI
(Image: PSI trade show)

The measures taken by the federal government and the federal states since the beginning of November show how dynamic the developments around Covid-19 are. With the pandemic once again spreading throughout Europe, medium-term economic planning is challenging, including the organization of PSI, PromoTex Expo, and viscom. After consultation with our exhibitors and partners, and with their support, we have made this difficult decision to postpone,” commented Michael Freter, managing director of organizer, Reed Exhibitions Deutschland.

Like the promotion production, textile, and finishing industry, we had hoped for the reopening of our long-awaited business in January. It was to be a great reunion after a challenging time. Unfortunately, this is no longer the case,” continued Michael Freter. “Our top priority as organizers remains the safety and health of exhibitors and visitors, as well as providing them with the business success they expect from their participation in the trade fair. We are confident that the postponement of PSI, PromoTex Expo, and viscom to next May will provide the industries with the best possible conditions for a successful event, in order to provide the urgently needed impetus for a new start as soon as the crisis subsides”, Freter stated.

In addition to the face-to-face events, the planned online formats will be postponed to the new date in May 2021.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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