PSI, PromoTex Expo and viscom to take place from 18 to 20 May 2021

Shows to provide impetus for a new start

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PSI
PSI, PromoTex Expo and viscom to take place from 18 to 20 May 2021 (Image: PSI trade show)

The trade show combination of Promotional Product Service Institute (PSI), PromoTex Expo, and viscom, which was planned to take place from 12 to 14 January 2021 in Düsseldorf, has been postponed to 18 to 20 May 2021.

This early announcement will hopefully allow time for the impact of Covid-19 across the world to stabilize and, when safe to do so, ensure that the event can continue its critical role in bringing the industry together again.

PSI
(Image: PSI trade show)

The measures taken by the federal government and the federal states since the beginning of November show how dynamic the developments around Covid-19 are. With the pandemic once again spreading throughout Europe, medium-term economic planning is challenging, including the organization of PSI, PromoTex Expo, and viscom. After consultation with our exhibitors and partners, and with their support, we have made this difficult decision to postpone,” commented Michael Freter, managing director of organizer, Reed Exhibitions Deutschland.

Like the promotion production, textile, and finishing industry, we had hoped for the reopening of our long-awaited business in January. It was to be a great reunion after a challenging time. Unfortunately, this is no longer the case,” continued Michael Freter. “Our top priority as organizers remains the safety and health of exhibitors and visitors, as well as providing them with the business success they expect from their participation in the trade fair. We are confident that the postponement of PSI, PromoTex Expo, and viscom to next May will provide the industries with the best possible conditions for a successful event, in order to provide the urgently needed impetus for a new start as soon as the crisis subsides”, Freter stated.

In addition to the face-to-face events, the planned online formats will be postponed to the new date in May 2021.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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