e4m Upfront on 5 & 6 November 2020

Virtual edition to cover content and influencer marketing

e4m Upfront on 5 & 6 November 2020

exchange4media (e4m) is hosting ‘Upfront’ from 5 to 6 November 2020 at 1030 hrs IST. e4m Upfront is a close door event exclusively planned for forward-thinking marketing and digital teams. It is an opportunity to gain new insights to help marketers take their digital marketing efforts to the next level. This edition of the event is built around content marketing and influencer marketing.

The session will help attendees to stay up-to-speed with the latest developments in the content & influencer marketing domain; spot new content formats, technological innovations, and measurement strategies through data-driven insights; get an overview of the dynamic marketplace and pick up actionable ways to identify, evaluate and implement result-driven plans to fulfill marketing objectives in the new normal; and discover the latest trends and research that could propel their business past competition.

e4m upfront will have three sessions. The first session, organized by Talkwalker, will be on “IPL + Brands – A love story or an ROI Battle.” The second session, hosted by Clan Connect, will unravel the world of influencer marketing using AI and ML. The third session, conducted by News18, will cover “Leveraging the power of news to achieve brand goals.”

Register for the event here

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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