e4m Upfront on 5 & 6 November 2020

Virtual edition to cover content and influencer marketing

e4m Upfront on 5 & 6 November 2020

exchange4media (e4m) is hosting ‘Upfront’ from 5 to 6 November 2020 at 1030 hrs IST. e4m Upfront is a close door event exclusively planned for forward-thinking marketing and digital teams. It is an opportunity to gain new insights to help marketers take their digital marketing efforts to the next level. This edition of the event is built around content marketing and influencer marketing.

The session will help attendees to stay up-to-speed with the latest developments in the content & influencer marketing domain; spot new content formats, technological innovations, and measurement strategies through data-driven insights; get an overview of the dynamic marketplace and pick up actionable ways to identify, evaluate and implement result-driven plans to fulfill marketing objectives in the new normal; and discover the latest trends and research that could propel their business past competition.

e4m upfront will have three sessions. The first session, organized by Talkwalker, will be on “IPL + Brands – A love story or an ROI Battle.” The second session, hosted by Clan Connect, will unravel the world of influencer marketing using AI and ML. The third session, conducted by News18, will cover “Leveraging the power of news to achieve brand goals.”

Register for the event here

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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