e4m Upfront on 5 & 6 November 2020

Virtual edition to cover content and influencer marketing

e4m Upfront on 5 & 6 November 2020

exchange4media (e4m) is hosting ‘Upfront’ from 5 to 6 November 2020 at 1030 hrs IST. e4m Upfront is a close door event exclusively planned for forward-thinking marketing and digital teams. It is an opportunity to gain new insights to help marketers take their digital marketing efforts to the next level. This edition of the event is built around content marketing and influencer marketing.

The session will help attendees to stay up-to-speed with the latest developments in the content & influencer marketing domain; spot new content formats, technological innovations, and measurement strategies through data-driven insights; get an overview of the dynamic marketplace and pick up actionable ways to identify, evaluate and implement result-driven plans to fulfill marketing objectives in the new normal; and discover the latest trends and research that could propel their business past competition.

e4m upfront will have three sessions. The first session, organized by Talkwalker, will be on “IPL + Brands – A love story or an ROI Battle.” The second session, hosted by Clan Connect, will unravel the world of influencer marketing using AI and ML. The third session, conducted by News18, will cover “Leveraging the power of news to achieve brand goals.”

Register for the event here

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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