First Tissue World Digital Days deemed a success by attendees

Virtual global gathering drew over a thousand attendees

First Tissue World Digital Days deemed a success by attendees

After Tissue World Miami 2020 was first postponed from its original April dates to November, and then, as the Coronavirus pandemic continued to curtail international travel and in-person meetings, the event organizers Informa Markets faced a dilemma – postpone the biennial event or bravely enter the new world of virtual event planning and production. Rather than delay until 2022 an event that typically draws attendees, participants, and exhibitors from around the world to Miami, Informa Markets embraced the virtual meeting trend, creating Tissue World Digital Days.

Opening 11 November, the three-day event consisted of five live online sessions featuring 44 speakers, moderators, and panelists. Complementing the live webinars were a number of pre-recorded sessions. Despite — or perhaps because of — its virtual nature, Tissue World Digital Days drew 44 speakers and presenters from several countries and registrants from 97 countries across the globe.

“The feedback we have received from attendees, exhibitors, and speakers has been overwhelmingly positive,” said Agnes Gehot, deputy event director, Informa Markets. “We also have learned anecdotally that attendees and exhibitors were able to accomplish some business objectives in one-to-one virtual meetings and networking sessions.

“While virtual events will never be a completely satisfactory replacement for in-person gatherings, we are extremely pleased that we were able to attract more participants than would have been able to travel to Miami for Tissue World,” Gehot added.

Tissue World Miami is one of five global events in the Tissue World Portfolio, and also postponed due to the coronavirus pandemic were Tissue & Paper Bangkok 2020 and Tissue World Istanbul 2020. To compensate for this, Tissue World Digital Days included live webinars focused on southeast Asia, Turkey, and Latin America.

The next Tissue World Miami is slated for 16-18 March 2022. Tissue & Paper Bangkok is planned for 16-18 June 2021; and Tissue World Düsseldorf is scheduled for 21-23 September 2021. New dates for Tissue World shows in Istanbul, Turkey; and São Paolo, Brazil; will be announced soon.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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