First Tissue World Digital Days deemed a success by attendees

Virtual global gathering drew over a thousand attendees

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Tissue
First Tissue World Digital Days deemed a success by attendees

After Tissue World Miami 2020 was first postponed from its original April dates to November, and then, as the Coronavirus pandemic continued to curtail international travel and in-person meetings, the event organizers Informa Markets faced a dilemma – postpone the biennial event or bravely enter the new world of virtual event planning and production. Rather than delay until 2022 an event that typically draws attendees, participants, and exhibitors from around the world to Miami, Informa Markets embraced the virtual meeting trend, creating Tissue World Digital Days.


Opening 11 November, the three-day event consisted of five live online sessions featuring 44 speakers, moderators, and panelists. Complementing the live webinars were a number of pre-recorded sessions. Despite — or perhaps because of — its virtual nature, Tissue World Digital Days drew 44 speakers and presenters from several countries and registrants from 97 countries across the globe.


“The feedback we have received from attendees, exhibitors, and speakers has been overwhelmingly positive,” said Agnes Gehot, deputy event director, Informa Markets. “We also have learned anecdotally that attendees and exhibitors were able to accomplish some business objectives in one-to-one virtual meetings and networking sessions.


“While virtual events will never be a completely satisfactory replacement for in-person gatherings, we are extremely pleased that we were able to attract more participants than would have been able to travel to Miami for Tissue World,” Gehot added.


Tissue World Miami is one of five global events in the Tissue World Portfolio, and also postponed due to the coronavirus pandemic were Tissue & Paper Bangkok 2020 and Tissue World Istanbul 2020. To compensate for this, Tissue World Digital Days included live webinars focused on southeast Asia, Turkey, and Latin America.


The next Tissue World Miami is slated for 16-18 March 2022. Tissue & Paper Bangkok is planned for 16-18 June 2021; and Tissue World Düsseldorf is scheduled for 21-23 September 2021. New dates for Tissue World shows in Istanbul, Turkey; and São Paolo, Brazil; will be announced soon.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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