Hyderabad Literary Festival Virtual – 22-24 January 2021

Indian literature festivals thrive – digital and live

Hyderabad Literary Festival
Hyderabad Literary Festival 2020 Image: hydlitfest.org

The Hindu reports that the Hyderabad Literary Festival (HLF) is adopting the digital medium and is set to take place in a virtual format from 22-24 January 2021. Although this is a setback for another litfest due to the ongoing pandemic, the literary and cultural events aim to gather a wider audience using the digital route.

HLF has announced its first list of speakers, including Aakash Singh, Kobad Ghandy, NK Singh, Parmesh Shahani, Devdutt Pattanaik, Amitav Ghosh, and Chitra Banerjee Divakaruni. The popular literary event has four directors, namely, professor T Vijay Kumar, Amita Desai, Ajay Gandhi, and Kinnera Murthy – who have conducted many online webinars and interactive sessions during the Covid-19 lockdown for the Hyderabad lit fest. Going entirely online was a natural progression for the organizers.

The theme for this year’s HLF will be ‘language in focus.’ There will not be any parallel sessions in this year’s event in an attempt to evade digital fatigue. The festival will have a special segment hosted by music director Ramachary and radio anchor Jyotsna to pay homage to singer SP Balasubramaniam.

The detailed schedule for the 2021 event will be announced soon on www.hydlitfest.org. The regular segments of the fair like Kaavya Dhara – poetry stream, Nanha Nukkad – children’s events, Stage Talks, cultural events, workshops, and art exhibitions will all be held virtually.

The pandemic has forced many lit fests and book fairs to go online, including the recently concluded Bangalore Literature Festival and the Military Literature Festival, which had live-streamed book readings and interactive sessions. Last month, Jaipur Literature Festival (JLF) announced its much-awaited first list of speakers with plans to have a completely virtual event scheduled on the last two weekends of February.

Several fairs have been canceled in the past year, such as the Paris Book Fair and the London Book Fair, due to the second wave of Coronavirus pandemic raging across Europe. The Frankfurt Bookfair was held as a virtual event with substantial support from the German government. However, the pandemic has taken a toll on the trade fair industry, and it may take several years for these events to recover.

Guwahati Book Fair goes live

Meanwhile, the Guwahati Book Fair or Granthamela from 30 December 2020 to 10 January 2021 in the Northeastern state of Assam was held live and attracted perhaps as many as a hundred thousand visitors over the twelve days. The fair that went on till the late evenings had all the ingredients that make Indian book fairs enjoyable – politicians, authors, musicians, and numerous seminars, awards, and performances. Although Assam has a population of over 34 million, the active Coronavirus cases are relatively low at about 1,600. During the week of 8 January, there was a 0% increase in the number of active cases.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here