Ricoh to increase focus on virtual events

Withdrawal from drupa 2021 announced as part of new approach

600
Ricoh
Ricoh Pro C5300

Ricoh Europe is renewing its focus on developing increasingly effective virtual client communication via different channels in response to the continuing uncertainty arising from the Coronavirus pandemic.

Among the channels that support new ways of working are the HENKAKU Live series of virtual events. The first well attended sessions have already provided clients with insights on the latest developments in pioneering graphic arts production technology that drive evolution and growth including the new Ricoh Pro C5300 colour sheetfed press. More events are planned later this year with an emphasis on industrial print.

Ricoh has also launched the Ricoh Business Booster programme in EMEA to help Print Service Providers (PSPs) reassess their operation and identify how to shape future developments. It is free to clients that operate a Ricoh production printing press and features a wealth of information including advice, articles and ideas on what the next steps could be in a post Coronavirus marketplace.

Alongside this focus on virtual events Ricoh Europe is announcing its withdrawal from drupa 2021.

Eef De Ridder, vice president, commercial and industrial printing group, Ricoh Europe, says, “During the pandemic, we have been building a successful virtual approach to engaging with new and existing clients. We are going to continue to grow this element of our interactivity in tandem with the more traditional ways of launching, promoting and demonstrating our continually expanding portfolio of solutions and services in commercial and industrial printing.

Ricoh has always highly valued the opportunities that drupa has brought us over the years. However, we have taken this difficult decision to withdraw as the continued health, safety and wellbeing of our clients, partners and staff is our number one priority. Furthermore, we have considered the impact of Coronavirus and the uncertainty of travel and other restrictions that could significantly reduce visitors.” he added.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here