KPMG predicts Indian media and entertainment sector revenue to drop 20% in FY2021

FY2022 revenue to see strong bounce back

Disruptions due to Covid-19

The media and entertainment (M&E) sector in India is projected to see a significant decline of 20% in total revenues in FY2021, with deep cuts in print and films, followed by television, on account of Covid-19 disruption, according to a report published by KPMG on September 30.

The M&E sector’s revenue in FY2021 is expected to be Rs 1,402 billion compared to Rs 1,751 billion in the FY2020. In contrast, the sector’s revenue grew by 7% year on year in FY2020, according to the report.

With the global pandemic outbreak, India announced stringent measures to combat Covid-19 in March 2020 and headed into a long phase of lockdown. This led to pressure on supply chains, manufacturing, consumption and incomes as economic activity came to a halt and unemployment rose. As a result, India posted a steep 23.9% decline in GDP in Q1FY2021 as consumer spending and investments dried up.

In FY2021, the digital consumption segments, that is, digital (including OTT video) and online gaming are expected to be silver linings, with digital consumption across the board having seen a significant upswing owing to people working from home. While advertising revenues on digital have been impacted from last year’s hyper-charged growth, the subscription revenues have seen an upswing and could end up at an accelerated new normal once the pandemic subsides.

According to the report, the revenue for print is likely to drop by 38% in FY2021 to Rs 188 billion while for television it is expected to decline 9% to INR 708 billion. Digital and OTT revenue in FY2021 is expected to Rs 254 billion, up 17% year on year.

FY2021 adverting revenue in a bad shape

Advertising revenue is expected to show a similar trend as overall revenue. Digital is the only space that is expected to see a growth in advertising revenue.

Advertising revenue for the digital segment is expected to grow 12% in FY2021 to Rs 223 billion. For the print segment, the advertising revenue is likely to drop 46% year on year to Rs 107 billion while television segment will see a decline of 17% year on year in FY2021 to Rs 217 billion.

“Digital media advertising revenues are projected to overtake TV advertising revenues for the first time in FY2021 and will establish new leaderboard rankings,” the report said.

Strong bounce back in FY2022

According to the KPMG report, the M&E sector is expected to bounce back in FY2022 with a growth of 33.1% over FY2021 to reach Rs 1,866 billion, with gaming and digital being the fastest growing segments.

“Assuming the pandemic is under some form of control by the end of FY2021 and businesses learn to operate in the new normal, FY2022 will likely be a bounce-back year for the sector, with a 33% growth projected over FY2021,” KPMG report said.

Print revenue in FY2022 is expected to rise sharply by 57% year on year to Rs 298 billion. However, despite the sharp bounce back, the overall revenue for print in FY2022 will still remain below FY2020 levels of Rs 306 billion.

Television revenue in FY2022 will grow 9% year on year to Rs 769 billion. Just like print, television segment’s FY2020 revenue will still remain below FY2020 levels of Rs 778 billion, the report said. Digital segments revenue in FY2022 will jump 33% year on year to Rs 338 billion.

Advertising revenue for all media will see a much sharper rise than overall revenue. Print advertising in FY2020 will jump 73% year on year to Rs 186 billion. However, it will still be below FY2020 revenue of Rs 198 billion. Television advertising revenue in FY2022 will rise 19% year on year to Rs 258 billion. This will still be below FY2020 level of Rs 262 billion, the report said.

Digital advertising revenue will see the sharpest 31% year on year growth in FY2020 to Rs 292 billion, higher than both print and television.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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