Story Wars & Squirrel Learning merger

Eductech – Enhancing the digital learning experience

Squirrel Learning Photo by Caleb Martin on Unsplash
Squirrel Learning Photo by Caleb Martin on Unsplash

7 September 2020 – Squirrel Learning, the school improvement and digital learning service, and Story Wars, the educational creative writing platform, have merged to help schools, teachers and parents use digital educational technology to enhance the online learning experience. As Covid-19 has changed the way we communicate across the globe, one of the main areas to feel this shift is education and what is known as the edutech sector. Moreover, unlike any other school year before, educators have to re-evaluate the way they approach teaching.

The Story Wars and Squirrel Learning partnership will provide the companies with access to education professionals with a district sales capability to provide next-level training and development. Both companies believe that merging Squirrel Learning’s professional development services and classroom expertise with Story Wars’ products for engaging young writers will create new opportunities.

Merged under the name Squirrel Learning

“Story Wars and Squirrel Learning are a perfect mix,” said Story Wars owner, Thomas Andersson. “We have a wide range of applications and consultants who can help schools, teachers, and parents to use digital solutions in the best way.” Story Wars and Squirrel Learning will now be working closely together on developing new resources, including the development of an all-age approach to the teaching of writing skills. The new Squirrel Learning suite of GoApps, including GoRead and GoWrite, will be aligned with the existing Story Wars products to ensure that writing skills are built on from Early Years to secondary and young adult writers.

“Our goal is to provide young people with access to learning opportunities no matter where they are,” said Gavin Hawkins, co-founder and director, Squirrel Learning. “With this exciting new merger, we will be using the power and appeal of Story Wars to connect classrooms and work with educators to achieve measurable gains for students.”

Through Squirrel Learning products like GoWrite, learners of all ages can become published writers. Each project undertaken within GoWrite and Story Wars will have a publishing component to ensure that all writers have access to their work in a physical hard-copy book and a digital alternative.

Squirrel Learning provides education technology curriculum and services to schools and district councils throughout the United Kingdom and educational consulting services around the cross-curricular use of technology, outdoor activities, resilience building, and citizenship programs.


The recently developed GoRead, a digital reading record for use within school and at home, is a direct result of the challenges posed by Covid-19, where there is a requirement to lessen the need to pass books and materials between home and school. Through GoRead, all students within a school will have their own account, making it easy to keep a continuous record of all their reading books, teacher comments, help files, videos, and parental support materials.

“This coming academic year poses a unique set of challenges for schools, teachers, students and parents,” says Andersson. “Our joint aim is to offer support in the form of digital interventions, professional development opportunities, exciting and imaginative content and products and supportive approaches to parental engagement to ensure that all young people have the best chance to succeed whether working at home, school, or through a hybrid model of online learning.”

The merger increases the capacity to develop future products within the GoApps suite, such as mathematical problem solving, citizen science, personal development, and well-being.

Squirrel Learning and Story Wars

Based in the UK, Squirrel Learning believes that all young people deserve access to a balanced curriculum of opportunity, with support and challenge. They work to support schools and educators to ensure that young people have access to inspirational, engaging and rewarding digital and non-digital activities, with supportive and impactful interventions. Their work with schools focuses on improving young people’s educational outcomes by ensuring a skilled and confident workforce, innovative and creative uses of technology supported by imaginative and resourceful approaches to the curriculum.

Story Wars is a Swedish company established in 2015 to deliver creative writing platforms to schools, teachers, libraries, and parents. Its platforms include,, with approximately 80,000 registered users worldwide and an online meeting tool

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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