Samarth Digital installs Pixeljet UV Hybrid inket with varnish

Monotech UV inkket hybrid printer for interior décor and glass printing

Samarth Digital's director SK Bhavsar with the new Monotech Pixeljet UV hybrid inkjet printer Photo Monotech Systems
Samarth Digital's director SK Bhavsar with the new Monotech Pixeljet UV hybrid inkjet printer Photo Monotech Systems

Pune-based Samarth Digital has installed a Pixeljet 3218RMO UV hybrid wide-format inkjet printer with varnish from Indian manufacturer Monotech Systems. Samarth is a fairly new company but has managed to create a foothold in the competitive Western India market with some of the major retails brands as its customers. Now the four-year-old company is acting out its expansion plans, including entering newer markets and increasing applications and product offerings.

Samarth’s director SK Bhavsar says, “We believe that investment in the Pixeljet UV hybrid printer will help us tap new opportunities and will open the new doors for revenue generation. We have been growing exponentially with a healthy reputation in the market and a close association with brands like Shoppers Stop, Havmor, Everyday, and Reliance.”

Decor and rigid applications, including glass

Bhavsar explains some of his ideas for new applications. He says, “Our current applications at Samarth are limited to indoor and outdoor signage, commercial printing and other industrial applications. With the addition of the Pixeljet UV hybrid printer in our plant, we will enter the interior décor, MDF printing, WPC door printing and glass printing markets. The new UV hybrid printer will also help us customize as per the customer’s creativity and demand.”

The Pixeljet 3218 RMO is a high-speed UV Hybrid printer with an LED UV curable inkjet system that offers the capability of printing a large size on rigid as well as soft media. It is meant for short-run to high volume production of multiple jobs on a variety of media and sizes. It also offers media edge-to-edge printing eliminating the need for extra finishing steps. The Pixeljet 3218 RMO UV Hybrid printer was shown at the Media Expo in Mumbai in February 2020.

With the help of the multilayer printing feature, the Pixeljet UV hybrid printer prints several colors and white ink layers in one pass. Monotech claims this inkjet output device is a workhorse that can deliver printing speeds of up to 450 square feet an hour. The printer delivers exceptional print quality on a wide variety of indoor and outdoor media such as corrugated boards, plastics, acrylic, and glass. It is suitable for foam boards, exhibition panels, wood, aluminum, MDF, PS, and a wide range of flexible media. White ink and six colors with Ricoh industrial-grade printheads give the printer a competitive edge. The high-density color printing function makes the print even brighter, intense, and vivid.

Monotech Systems has substantial inkjet development and experience in manufacturing various output devices beyond signage and POP. While its inkjet products include digital book and label presses, it has already installed more than 250 Pixeljet UV printers across India and in the neighboring countries.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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