Nulith’s Shah: ‘Indian newspaper industry recovery to be slow’

Newspaper recovery poor, packaging recovery strong

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Nulith team
L to R: Kaushil Shah, Suresh Shah and Naineel Shah of Nulith Photo Nulith

The Indian newspaper industry’s recovery will be slow. The industry may not get back to the pre-lockdown levels in the current financial year, Suresh Shah of Mumbai-based consumables supplier Nulith told Indian Printer and Publisher. While Shah’s newspaper related consumables business is down to 20 to 25% of pre-lockdown levels, he says the packaging business has recovered to 70 to 80% of pre-lockdown levels.

“We have seen a sharp decline in the circulation of newspapers due to the imposition of the lockdown. There is some recovery since June, but the distribution of newspapers remains a challenge. We may see some jump in advertising revenue during the upcoming festival season and recovery in circulation due to more unlocking. However, I feel the industry may not be able to get back to pre-lockdown levels this financial year,” said Shah.

During the early phases of the Covid-19 induced lockdown that came into effect on 25 March, many parts of the metro and non-metro cities did not receive any newspapers. Metro cities with large housing complexes and especially Mumbai and Delhi, which had many active cases, were significantly affected. Since the first phase of unlocking in June, there is an improvement in circulation, but it is still much lower than pre-lockdown levels.

In a survey published in July and reported by us, EY said that only 32% of metro respondents were getting newspapers at home while 65% of non-metro respondents were getting their papers delivered at their doorstep. “Our newspaper related business now is only 20-25% of the pre-lockdown levels. This indicates the damage that the industry has seen due to lower advertising revenue and disruption in circulation. I expect newspaper circulation levels to go back to about 70% in the coming months,” Shah added.

Mumbai-based Nulith has long supplied blankets and press consumables to the newspaper industry and offers press maintenance services. To the packaging industry, it provides flexo plates, coating solutions, and inks.

Sharp recovery for Nuliith’s packaging consumables  

In contrast to both the newspaper and commercial printing sectors, the Indian packaging industry has been relatively unscathed because it plays a role in the supply chain for essential goods such as food and pharma. Although it suffered from various constraints due to the lockdown, especially in April, it has seen a relatively quick recovery in recent months. Nulith’s Shah says his packaging related consumables business has bounced back to 70-80% of pre-lockdown levels.

“Due to the essential nature of the packaging business, the industry has been more or less unaffected by the Covid-19 related lockdown in India. Our packaging related business has seen an excellent recovery, and I expect the business to go back to 100% very soon,” Shah said.

Nulith distributes water-based coating solutions from Germany’s Actega and flexo plates from China’s Lucky Graphics. The company is also developing new coating solutions in association with other local players. “The base materials for these coatings will be imported, but all the value addition will happen at our facility in Bhiwandi (near Mumbai). These coatings for flexible and paperboard packaging are expected to hit the Indian market in October,” Shah concludes.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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