hubergroup bundles chemical expertise in a separate division

hubergroup Chemicals – specialist materials for inks and coatings

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hubergroup
hubergroup diversify and divide the business into two divisions that is Print Solutions and Chemicals. Photo - hubergroup

The international printing ink manufacturer hubergroup is repositioning itself. Effective immediately, the Chemicals Division will handle the production and marketing of raw materials for printing inks and coatings. The chemicals manufacturer is focusing on substances such as PU resins and UV oligomers, among others. With its extensive product portfolio, it is primarily aimed at the printing and packaging industry as well as the paint and coatings industry and chemical companies.

To diversify and divide the business into two divisions — Print Solutions and Chemicals — is a strategic corporate decision. hubergroup is thus pursuing the goal of making its technological expertise available to a wider range of customers.

Since hubergroup already produces about 75% of the raw and intermediate materials for its own ink manufacture, selling these materials to other manufacturers is not new for the company. The setting up of the new Chemical Division seems a way of leveraging the company’s knowhow and manufacturing capacity by increasing the focus and sales volumes of this opportunity.

Taner Bicer, president-Chemicals Division hubergroup, comments on the new division’s launch, “I am pleased that we have taken this step. As a printing ink manufacturer with over 255 years of history, we know what is important in the production of printing inks and the raw materials required for them. We not only want to incorporate this know-how into our own products but are also happy to pass it on.”

Joint R&D

The raw material manufacturer with a reactor capacity of over 250 kilo tons per year produces mainly PU resins, UV oligomers, various polyesters, color pigments, and pigment preparations, as well as auxiliaries in its own plants in Vapi and Daman in India. The portfolio is to be successively expanded in the coming years. Research & Development is managed from India and Europe. The hubergroup’s extensive global network enables the Chemicals Division to maintain a decentralized service and sales structure that is close to its customers.

Heiner Klokkers, chief executive officer, hubergroup, adds, “Diversification is an important and correct signal both internally to the workforce and externally to the market. We expect the Chemicals Division to make a significant contribution to the company’s growth in the short to medium term. The Chemicals Division thus represents an important pillar in our long-term strategic market positioning alongside the Print Solutions Division.”

hubergroup is one of the world’s leading printing ink manufacturers. Headquartered in Kirchheim near Munich (Germany), the company has made a name for itself worldwide as a specialist in innovative solutions and technology for printing inks, printing aids, and raw materials. The chemicals group is constantly developing its business model and opening up new markets and target groups.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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