Lessons to learn as schools return

Every child can (or ought to be able to) read print

The power of print as kids head back to schools print Business UK
The power of print Print Business UK

Gareth Ward the editor of Print Business in the UK writes:

Print is making the return to school possible thanks to some enterprising thinking, though is hampered by lack of funds and confusion over what schools need to do.

The power of print will be ably demonstrated the length and breadth of the country this week as printed graphics remind school children to keep apart from their friends, to keep washing hands and where they should stand and sit to minimize risks of spreading Covid-19. Digital simply cannot do what print can. Print has a key role in society for all ages, not just older generations.

Other printers are producing exercise books with microbial coatings, creating sanitizer stands and printed work books. This is all very encouraging for our industry but more can be done. For example what is disappointing is education’s adherence to remote learning using computers and online resource for those not in school. The evidence is clear that not every child has unfettered access to a laptop and a decent internet connection. Those without may be left behind. Yet every child can (or ought to be able to) read print. Printed books can level the learning playing field. Children can use printed materials without the distraction of Fortnite or Counterstrike.

Even if not actually producing print for schools, print companies should exploit what is happening. This is absolutely clear evidence that print is as relevant today as it has ever been. That does not mean that print is static: it is evolving, as the crisis enfolding paper and high volume printing demonstrates. But if it is changing, it is not going away. This week, every child returning school for the first time in moths will understand this.

Roads back to schools

The article Road back to school is paved with print goes into quite a bit of interesting details of what schools and printers in the UK and Scotland are doing to make it happen for kids headed back to the classrooms. Do login and have a read. NK

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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