Impostrip brings productivity in digital print to Lupa

Large online photobook printer uses Impostrip workflow

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Impostrip at Lupa in Israel
Ofer Rosenbaum (left) and Yoram Rosenbaum (right) love photography. Their passion for this art led them to open Lupa, a division of Papirus, which specializes in commercial printing

Ultimate TechnoGraphics, has supplied its Impostrip imposition software to one of the largest digital online photo book retailers in Israel, Lupa. From personalized photo books to calendars and photo tiles, Lupa keeps offering innovative and creative photo print products to produce on their HP Indigo digital presses. By integrating the Ultimate Impostrip imposition software solution in its workflow, Lupa saves around 30% of worker’s time in the production flow and has a better margin on the work done.

Printing batches of photo books

A few years ago, Lupa’s growing business revealed some irritants in their prepress department, which slowed their production down and prevented further growth. Before Ultimate Impostrip, they were limited by their previous imposition software to print each photo book separately in a 2-up imposition on their HP Indigo presses. The first half of the book was on the left of the sheet, and the second half was on the right. Then, they needed to cut the sheet and put the left stack on top of the other to complete the book. This was a tedious process that was time-consuming in preparation and cutting.

“As soon as we finished our trial with Ultimate Impostrip, we understood how powerful this software is,” reveals Ofer Rosenbaum, general manager at Lupa. By integrating Impostrip, they could switch right away to printing batches of orders instead of single books. “We were able to load thousands of files instead of only a few dozen at a time. The automatic sorting is done at the end of the day in separated batches of hardcover and softcover books organized and ready to go to print. This saves us time and prevents mistakes,” adds Rosenbaum.

Automated overnight production

The automatic generation of the right job ticket to batch according to criteria like format, binding type, paper type, urgent, and super urgent removes all manual intervention to create a completely automated workflow from order entry to print on their digital presses. “Every morning, we simply look at a 2-3 page report to see all the batches from the overnight production. Everything else is automated. The system works all night without having an operator attending the press tracking and releasing jobs.”

“Ultimate Impostrip maximizes the production of photo prints and photo books on HP Indigo equipment,” says Julie Watson, CEO of Ultimate TechnoGraphics. “Ultimate brings speed, flexibility, and automation to HP Indigo customers worldwide to elevate their business performance in a future-proofed environment.”

Today, Lupa has a wholly automated print production workflow, from job ordering to printing. Over the years, Ultimate Impostrip increased productivity, resolved the tedious post-press tasks, and opened up new opportunities at Lupa. Ofer Rosenbaum concludes, “We are eager to increase our business because we are confident in our smart imposition and our ability to deliver a higher volume of personalized books, JPEG photos and more.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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