Impostrip brings productivity in digital print to Lupa

Large online photobook printer uses Impostrip workflow

Impostrip at Lupa in Israel
Ofer Rosenbaum (left) and Yoram Rosenbaum (right) love photography. Their passion for this art led them to open Lupa, a division of Papirus, which specializes in commercial printing

Ultimate TechnoGraphics, has supplied its Impostrip imposition software to one of the largest digital online photo book retailers in Israel, Lupa. From personalized photo books to calendars and photo tiles, Lupa keeps offering innovative and creative photo print products to produce on their HP Indigo digital presses. By integrating the Ultimate Impostrip imposition software solution in its workflow, Lupa saves around 30% of worker’s time in the production flow and has a better margin on the work done.

Printing batches of photo books

A few years ago, Lupa’s growing business revealed some irritants in their prepress department, which slowed their production down and prevented further growth. Before Ultimate Impostrip, they were limited by their previous imposition software to print each photo book separately in a 2-up imposition on their HP Indigo presses. The first half of the book was on the left of the sheet, and the second half was on the right. Then, they needed to cut the sheet and put the left stack on top of the other to complete the book. This was a tedious process that was time-consuming in preparation and cutting.

“As soon as we finished our trial with Ultimate Impostrip, we understood how powerful this software is,” reveals Ofer Rosenbaum, general manager at Lupa. By integrating Impostrip, they could switch right away to printing batches of orders instead of single books. “We were able to load thousands of files instead of only a few dozen at a time. The automatic sorting is done at the end of the day in separated batches of hardcover and softcover books organized and ready to go to print. This saves us time and prevents mistakes,” adds Rosenbaum.

Automated overnight production

The automatic generation of the right job ticket to batch according to criteria like format, binding type, paper type, urgent, and super urgent removes all manual intervention to create a completely automated workflow from order entry to print on their digital presses. “Every morning, we simply look at a 2-3 page report to see all the batches from the overnight production. Everything else is automated. The system works all night without having an operator attending the press tracking and releasing jobs.”

“Ultimate Impostrip maximizes the production of photo prints and photo books on HP Indigo equipment,” says Julie Watson, CEO of Ultimate TechnoGraphics. “Ultimate brings speed, flexibility, and automation to HP Indigo customers worldwide to elevate their business performance in a future-proofed environment.”

Today, Lupa has a wholly automated print production workflow, from job ordering to printing. Over the years, Ultimate Impostrip increased productivity, resolved the tedious post-press tasks, and opened up new opportunities at Lupa. Ofer Rosenbaum concludes, “We are eager to increase our business because we are confident in our smart imposition and our ability to deliver a higher volume of personalized books, JPEG photos and more.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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