Impostrip brings productivity in digital print to Lupa

Large online photobook printer uses Impostrip workflow

Impostrip at Lupa in Israel
Ofer Rosenbaum (left) and Yoram Rosenbaum (right) love photography. Their passion for this art led them to open Lupa, a division of Papirus, which specializes in commercial printing

Ultimate TechnoGraphics, has supplied its Impostrip imposition software to one of the largest digital online photo book retailers in Israel, Lupa. From personalized photo books to calendars and photo tiles, Lupa keeps offering innovative and creative photo print products to produce on their HP Indigo digital presses. By integrating the Ultimate Impostrip imposition software solution in its workflow, Lupa saves around 30% of worker’s time in the production flow and has a better margin on the work done.

Printing batches of photo books

A few years ago, Lupa’s growing business revealed some irritants in their prepress department, which slowed their production down and prevented further growth. Before Ultimate Impostrip, they were limited by their previous imposition software to print each photo book separately in a 2-up imposition on their HP Indigo presses. The first half of the book was on the left of the sheet, and the second half was on the right. Then, they needed to cut the sheet and put the left stack on top of the other to complete the book. This was a tedious process that was time-consuming in preparation and cutting.

“As soon as we finished our trial with Ultimate Impostrip, we understood how powerful this software is,” reveals Ofer Rosenbaum, general manager at Lupa. By integrating Impostrip, they could switch right away to printing batches of orders instead of single books. “We were able to load thousands of files instead of only a few dozen at a time. The automatic sorting is done at the end of the day in separated batches of hardcover and softcover books organized and ready to go to print. This saves us time and prevents mistakes,” adds Rosenbaum.

Automated overnight production

The automatic generation of the right job ticket to batch according to criteria like format, binding type, paper type, urgent, and super urgent removes all manual intervention to create a completely automated workflow from order entry to print on their digital presses. “Every morning, we simply look at a 2-3 page report to see all the batches from the overnight production. Everything else is automated. The system works all night without having an operator attending the press tracking and releasing jobs.”

“Ultimate Impostrip maximizes the production of photo prints and photo books on HP Indigo equipment,” says Julie Watson, CEO of Ultimate TechnoGraphics. “Ultimate brings speed, flexibility, and automation to HP Indigo customers worldwide to elevate their business performance in a future-proofed environment.”

Today, Lupa has a wholly automated print production workflow, from job ordering to printing. Over the years, Ultimate Impostrip increased productivity, resolved the tedious post-press tasks, and opened up new opportunities at Lupa. Ofer Rosenbaum concludes, “We are eager to increase our business because we are confident in our smart imposition and our ability to deliver a higher volume of personalized books, JPEG photos and more.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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