Why Web-to-Print, a solution for printbiz post-Covid-19

What to look for in web-to-print solution

Web-to-Print should work during the pandemic and after Image Infigo Software
Web-to-Print should work during the pandemic and after Image Infigo Software

Crawley, England, 18 August 2020. Infigo Software explores how Web-to-Print can revolutionize the way printers operate their businesses and what they can learn from e-commerce giants, such as Amazon.

As the economy slowly awakes, following enforced lockdowns as a result of Covid-19, businesses in all sectors are evaluating how they will move forward. The way customers find and want to deal with companies has changed and businesses are quickly realizing that their operation models must follow suit.

For the printing industry, three trends have become very clear: (1) the importance of a digital presence, (2) the advantage of accessing information remotely, and (3) the need to reduce operational costs. That’s why it’s not surprising to see printers of all sizes exploring and investing in Web-To-Print as a solution for their business’s security and future.

With Web-To-Print, printers can make their offering available via customized websites and portals. They can take orders online, regardless of the time of day which means they can make money even when their staff is fast asleep.

“From conversations I had with customers, during the lockdown, it became clear that they now see the importance of having a strong online presence. Most contacted us for guidance to create or improve their online storefronts. They want to meet this consumer demand by offering a great digital experience which is possible with Web-To-Print.” said Greg Young, Customer Success director at Infigo Software.

With cloud-based digital infrastructure, Web-to-Print software becomes a central location for all information, from inventory to customer orders, and can be easily accessed and managed remotely, ensuring business continuity even during emergencies like lockdown.

Automated workflows lower the number of touchpoints and, in turn, reduce operational costs. Besides eliminating unnecessary duplication and potential errors when rekeying data, it also frees up manpower. This time saving enables staff to focus their expertise on tasks that will bring more profit to the company.

Through Web-To-Print, printers are able to meet the operational challenges, and changes in buying behavior, amplified by Covid-19 and lockdown.

Infigo Software explored this subject further in their white paper titled ‘Are you ready to take advantage of the next printing revolution?’ where they discuss:

How Web-to-Print technology is revolutionizing the printing and labeling industry, creating a seamless, personalized experience that customers now expect

Some of the reasons behind Amazon’s huge success and how Web-To-Print can help businesses adapt to the ‘new normal’

How Web-To-Print technology could enable business growth in ways that may not have even been considered – even with a reduced or remote workforce

What to look for in a Web-to-Print software provider

Douglas Gibson, managing director of Infigo Software, says, “We have seen many of our clients revolutionize their business through Web-To-Print prior to this unprecedented crisis. However, the events of recent months have really brought home the importance of being able to automate, remotely manage, and visualize all aspects of print operations.

“Amazon has revolutionized the retail industry but it’s also set the benchmark for the online shopping experience that we now all expect – buying what we want, when we want, with automatic updates throughout the process.

“However, many in the printing industry are yet to realize how easy it is to implement similar processes, with an investment that pays for itself within a matter of months. This is why we’re passionate about spreading the message about how Web-To-Print can revolutionize your business during these difficult times and beyond.

“It’s perhaps a cliché but with the automation of specific types of printing jobs, you really can make money while you sleep.”

The White Paper is available for download from their website.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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