Why Web-to-Print, a solution for printbiz post-Covid-19

What to look for in web-to-print solution

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Web-to-Print should work during the pandemic and after Image Infigo Software
Web-to-Print should work during the pandemic and after Image Infigo Software

Crawley, England, 18 August 2020. Infigo Software explores how Web-to-Print can revolutionize the way printers operate their businesses and what they can learn from e-commerce giants, such as Amazon.

As the economy slowly awakes, following enforced lockdowns as a result of Covid-19, businesses in all sectors are evaluating how they will move forward. The way customers find and want to deal with companies has changed and businesses are quickly realizing that their operation models must follow suit.

For the printing industry, three trends have become very clear: (1) the importance of a digital presence, (2) the advantage of accessing information remotely, and (3) the need to reduce operational costs. That’s why it’s not surprising to see printers of all sizes exploring and investing in Web-To-Print as a solution for their business’s security and future.

With Web-To-Print, printers can make their offering available via customized websites and portals. They can take orders online, regardless of the time of day which means they can make money even when their staff is fast asleep.

“From conversations I had with customers, during the lockdown, it became clear that they now see the importance of having a strong online presence. Most contacted us for guidance to create or improve their online storefronts. They want to meet this consumer demand by offering a great digital experience which is possible with Web-To-Print.” said Greg Young, Customer Success director at Infigo Software.

With cloud-based digital infrastructure, Web-to-Print software becomes a central location for all information, from inventory to customer orders, and can be easily accessed and managed remotely, ensuring business continuity even during emergencies like lockdown.

Automated workflows lower the number of touchpoints and, in turn, reduce operational costs. Besides eliminating unnecessary duplication and potential errors when rekeying data, it also frees up manpower. This time saving enables staff to focus their expertise on tasks that will bring more profit to the company.

Through Web-To-Print, printers are able to meet the operational challenges, and changes in buying behavior, amplified by Covid-19 and lockdown.

Infigo Software explored this subject further in their white paper titled ‘Are you ready to take advantage of the next printing revolution?’ where they discuss:

How Web-to-Print technology is revolutionizing the printing and labeling industry, creating a seamless, personalized experience that customers now expect

Some of the reasons behind Amazon’s huge success and how Web-To-Print can help businesses adapt to the ‘new normal’

How Web-To-Print technology could enable business growth in ways that may not have even been considered – even with a reduced or remote workforce

What to look for in a Web-to-Print software provider

Douglas Gibson, managing director of Infigo Software, says, “We have seen many of our clients revolutionize their business through Web-To-Print prior to this unprecedented crisis. However, the events of recent months have really brought home the importance of being able to automate, remotely manage, and visualize all aspects of print operations.

“Amazon has revolutionized the retail industry but it’s also set the benchmark for the online shopping experience that we now all expect – buying what we want, when we want, with automatic updates throughout the process.

“However, many in the printing industry are yet to realize how easy it is to implement similar processes, with an investment that pays for itself within a matter of months. This is why we’re passionate about spreading the message about how Web-To-Print can revolutionize your business during these difficult times and beyond.

“It’s perhaps a cliché but with the automation of specific types of printing jobs, you really can make money while you sleep.”

The White Paper is available for download from their website.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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