Pratik Shah of PrintStop expects commercial printing industry to normalize in six months

Recovery will boil down to the company's war chest

Pratik Shah, co-founder of PrintStop India

The Indian economy is expected to gradually spring back to life as the lockdown is replaced in a phased manner from 3 May 2020 onwards. Just like most parts of the economy, the commercial printing industry has also been pretty much shut since March 25. Pratik Shah, co-founder of Mumbai-based PrintStop India expects the industry to get back to normal by the fourth quarter of this calendar year.

“We are expecting that it will take at least six months post lifting of the complete lockdown for things to come close to normal especially for the commercial printing segment,” Shah said. “Within Mumbai municipal limits there were hardly any printers who were operational except the ones who are working from within. Local law agencies are enforcing the lockdown very strictly. There have been reports of a few presses opening on the outskirts of Mumbai but they are primarily catering to the FMCG and pharmaceutical industry.”

PrintStop India, founded in 2007, has also been completely non-operational since the start of the lockdown. The digital print house caters to the stationary, marketing collateral, and print on demand segments. It has implemented a hub and spoke model where there are multiple retail outlets across the city of Mumbai and then a mothership or the hub at Lower Parel. The retail outlets handle small jobs while big jobs are completed at the mothership. PrintStop India also has an active online or eCommerce presence but that still makes up a minority share of the overall business. However, this aspect of the business has been growing well in the last year or so.

Complete lockdown, zero revenue

“There is a complete lockdown. So, zero revenue so far. People are definitely concerned about the future, about their fixed expenses, and so forth.” Shah says.

Talking about the immediate impact that the commercial printing industry is going to see, Shah says operators with EMIs and rents are definitely going to suffer big. “It will all boil down to how profitable the previous years were and how big is your war chest. People will definitely use this as an excuse and there will be layoffs especially the ones which are in non-core departments,” he argues.

As per Shah, PrintStop India is currently in a wait and watch mode. However, the company has come up with a list of new products that it can and wants to offer to its clients.

“These 40 days have given us time to reflect internally and make our processes more robust, get connected to our customers, take a lot of training and make sure that our employees are much better skilled than they were before COVID-19,” he concludes.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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  1. Pratik Shah, as many of us know is a smart and articulate printer. His analysis that it is going to take 6 months for economic recovery must be taken very seriously! His second point, the requirement of a war chest, that is money or cash for paying out without running to full capacity is also a serious question of stamina. I have talked to smaller digital printers in Mumbai and it will be very difficult for them to survive over the next six months since they are coming into the lockdown from a very depressed market and performance in the 1 April 2019 to 31 March 2020 financial year. The small guys are already down and there are many of them and how will they pay the installments on their digital presses acquired in the past two years? There are no easy answers. However, IppStar is doing a survey across Indian printers and packaging converters of their outlook on the situation with which I hope many printers will cooperate. You can write to me if you would like to participate and have not been reached by the IppStar team. There will also be a link to the survey on


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