ppi Media’s AdSelf’s launched at Nürnberger Presse

Optimizing classified ad workflows

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AdSelf by ppi Media is a B2B and B2C portal Photo pp Media
AdSelf by ppi Media is a B2B and B2C portal Photo pp Media

In February 2019, Nürnberger Presse integrated ppi Media’s modern self-service ad portal, AdSelf, to optimize its classified ad workflows, improve the user experience for advertising customers, and increase sales. The portal has been used successfully by the publishing house since March 2020, and Germany’s largest vehicle marketplace, mobile.de, was also added on 10 June 2020

AdSelf by ppi Media is a B2B and B2C portal that allows publishers to target both companies and individuals. Users can place their classified ads in newspapers via AdSelf. The HTML5-based web portal is ideal for mobile devices, allowing ads to be booked quickly on smartphones. Integrated upselling strategies offer publishers additional sales potential.

The mobile.de module enables car dealers to automatically convert their vehicle advertisements on mobile.de into print ads and then book them in just a few clicks. The workflows at Nürnberger Presse are now fully automated, and the publishing house no longer requires technical support from dealers.

“Thanks to our new portal, our customers can place classified ads extremely quickly and effectively in our newspapers. We’re confident this will help us attract and retain customers,” explains Torsten Wiethe, head of commercial systems and processes in advertising at Nürnberger Presse. He was the project manager responsible for introducing AdSelf and the mobile.de module.

AdSelf is a white label solution that can be tailored to a company’s corporate identity. Quick integration into existing environments is ensured through open interfaces with commercial advertising systems, user management options, and payment solutions.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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