ppi Media’s AdSelf’s launched at Nürnberger Presse

Optimizing classified ad workflows

AdSelf by ppi Media is a B2B and B2C portal Photo pp Media
AdSelf by ppi Media is a B2B and B2C portal Photo pp Media

In February 2019, Nürnberger Presse integrated ppi Media’s modern self-service ad portal, AdSelf, to optimize its classified ad workflows, improve the user experience for advertising customers, and increase sales. The portal has been used successfully by the publishing house since March 2020, and Germany’s largest vehicle marketplace, mobile.de, was also added on 10 June 2020

AdSelf by ppi Media is a B2B and B2C portal that allows publishers to target both companies and individuals. Users can place their classified ads in newspapers via AdSelf. The HTML5-based web portal is ideal for mobile devices, allowing ads to be booked quickly on smartphones. Integrated upselling strategies offer publishers additional sales potential.

The mobile.de module enables car dealers to automatically convert their vehicle advertisements on mobile.de into print ads and then book them in just a few clicks. The workflows at Nürnberger Presse are now fully automated, and the publishing house no longer requires technical support from dealers.

“Thanks to our new portal, our customers can place classified ads extremely quickly and effectively in our newspapers. We’re confident this will help us attract and retain customers,” explains Torsten Wiethe, head of commercial systems and processes in advertising at Nürnberger Presse. He was the project manager responsible for introducing AdSelf and the mobile.de module.

AdSelf is a white label solution that can be tailored to a company’s corporate identity. Quick integration into existing environments is ensured through open interfaces with commercial advertising systems, user management options, and payment solutions.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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