In February 2019, Nürnberger Presse integrated ppi Media’s modern self-service ad portal, AdSelf, to optimize its classified ad workflows, improve the user experience for advertising customers, and increase sales. The portal has been used successfully by the publishing house since March 2020, and Germany’s largest vehicle marketplace, mobile.de, was also added on 10 June 2020
AdSelf by ppi Media is a B2B and B2C portal that allows publishers to target both companies and individuals. Users can place their classified ads in newspapers via AdSelf. The HTML5-based web portal is ideal for mobile devices, allowing ads to be booked quickly on smartphones. Integrated upselling strategies offer publishers additional sales potential.
The mobile.de module enables car dealers to automatically convert their vehicle advertisements on mobile.de into print ads and then book them in just a few clicks. The workflows at Nürnberger Presse are now fully automated, and the publishing house no longer requires technical support from dealers.
“Thanks to our new portal, our customers can place classified ads extremely quickly and effectively in our newspapers. We’re confident this will help us attract and retain customers,” explains Torsten Wiethe, head of commercial systems and processes in advertising at Nürnberger Presse. He was the project manager responsible for introducing AdSelf and the mobile.de module.
AdSelf is a white label solution that can be tailored to a company’s corporate identity. Quick integration into existing environments is ensured through open interfaces with commercial advertising systems, user management options, and payment solutions.