ppi Media’s AdSelf’s launched at Nürnberger Presse

Optimizing classified ad workflows

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AdSelf by ppi Media is a B2B and B2C portal Photo pp Media
AdSelf by ppi Media is a B2B and B2C portal Photo pp Media

In February 2019, Nürnberger Presse integrated ppi Media’s modern self-service ad portal, AdSelf, to optimize its classified ad workflows, improve the user experience for advertising customers, and increase sales. The portal has been used successfully by the publishing house since March 2020, and Germany’s largest vehicle marketplace, mobile.de, was also added on 10 June 2020

AdSelf by ppi Media is a B2B and B2C portal that allows publishers to target both companies and individuals. Users can place their classified ads in newspapers via AdSelf. The HTML5-based web portal is ideal for mobile devices, allowing ads to be booked quickly on smartphones. Integrated upselling strategies offer publishers additional sales potential.

The mobile.de module enables car dealers to automatically convert their vehicle advertisements on mobile.de into print ads and then book them in just a few clicks. The workflows at Nürnberger Presse are now fully automated, and the publishing house no longer requires technical support from dealers.

“Thanks to our new portal, our customers can place classified ads extremely quickly and effectively in our newspapers. We’re confident this will help us attract and retain customers,” explains Torsten Wiethe, head of commercial systems and processes in advertising at Nürnberger Presse. He was the project manager responsible for introducing AdSelf and the mobile.de module.

AdSelf is a white label solution that can be tailored to a company’s corporate identity. Quick integration into existing environments is ensured through open interfaces with commercial advertising systems, user management options, and payment solutions.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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