Digital Media Asia 2020 Singapore – Virtual 13 to 15 October 2020

Defining the New Normal – Trends, Technology & Transformation

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Singapore CBD skyline Photo Wikicommons

As a new normal emerges from the aftermath of the Covid-19 pandemic, publishers have to be prepared to seize the new opportunities which will be shaped by the powerful forces of technology and ever-changing audience habits. Digital Media Asia closely examines these trends and will help publishers chart the way forward in this dynamic media landscape.

Highlights

Three consecutive days comprising three plenary sessions per day. Power Conversations at the end of each day where WAN-IFRA publisher members come together to exchange ideas with peers. Each of these 45-minute sessions is limited to 15 participants to ensure everyone has the chance to speak up.

Virtual online exhibition booths for participants to seek out and source technology solutions to meet their needs. WAN-IFRA brings the industry’s leading vendors together in one convenient place.

Topics

1 Product Strategy
2 New Products and Revenues
3 Reimagining Local News
4 Tech Showcase
5 New Surfaces for News
6 Monetising Video & Podcasts
7 Going Native with eCommerce
8 When Machine Learning becomes mAInstream
9 Power Conversations

Why does your company need to attend Digital Media Asia?

The smartest investment to get up-to-date in the industry’s latest media trends
The latest emerging and successful digital monetization strategies
The world’s best speakers address Asia
A concise, carefully-tailored, rich and relevant program
Virtual exhibition booths to source the technology you need
Unique opportunities to interact with fellow publishers and make invaluable contacts

General Enquiries / Registration

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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