The May 2020 business inflation expectation survey of IIM Ahmedabad

Sales are somewhat or much less than normal

Chart 3 - Sales expectations BIES May 2020 Infographic IIM-A
Chart 3 - Sales expectations BIES May 2020 Infographic IIM-A

The following is a summary of the business inflation expectation survey (BIES) of May 2020, which has been regularly done by the Indian Institute of Management Ahmedabad since May 2017, currently with around 1300 respondents. Notes on the survey are given below.*

1. As the lockdown of the economy due to the ongoing Covid-19 pandemic was partially lifted, the number of firms participating in BIES for May 2020 has improved. Also, the survey instrument could be reverted to the full questionnaire as against a shortened questionnaire implemented in April 2020. Accordingly, the survey results are presented for inflation expectations and perceptions about cost, sales and profit. 

BIES Survey, Inflation expectations Infographic IIM-A
BIES Survey, Inflation expectations Infographic IIM-A

2. One year ahead, business inflation expectations in May 2020 have declined marginally by 13 basis points to 4.24% from 4.37% reported in April 2020. However, they continue to remain over 4% for the past three consecutive months.

Chart 2, BIES May 2020 Survey Infographic IIM-A

3. Over 37% of the firms perceive that the current cost increase is over 6%. However, 1/5th of the firms still perceive that the current cost increase is over 10%.

4. Around 92% of the firms in the sample, report that sales are ‘somewhat or much less than normal’ as against 93% reporting in March 2020. A very similar story is revealed for profit margins. So there is very little change in perceptions – pessimism continues to dominate business performance.

Chart 4 – Profit Margin expectations BIES May 2020 Infographic IIM-A

5. Past reports are available at All aggregate data is also made available on the website.

*The Business Inflation Expectations Survey (BIES) provides ways to examine the amount of slack in the economy by polling a panel of business leaders about their inflation expectations in the short and medium-term. This monthly survey asks questions about year-ahead cost expectations and the factors influencing price changes, such as profit, sales levels and other parameters. The survey is unique in that it goes straight to businesses – the price setters – rather than to consumers or households, to understand their expectations of the price level changes. 

One major advantage of BIES is that one can get a probabilistic assessment of inflation expectations and thus get a measure of uncertainty. It also provides an indirect assessment of the overall demand condition of the economy. Therefore, the results of this Survey are useful in understanding the inflation expectations of businesses and complement other macro data required for policymaking. With this objective, the BIES was introduced at IIMA from May 2017. The BIES questionnaire is finalized based on the detailed feedback received from the industry, academicians, and policymakers. A copy of the questionnaire is available. Companies are selected primarily from the manufacturing sector. The ‘BIES – May 2020’ is the 36th round of the survey. These results are based on the responses of around 1300 companies. RBI Chair Professor in Finance and Economics, Abhiman Das is the faculty responsible for this survey.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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