Ricoh is offering businesses the chance to win a Ricoh Ri 100 direct-to-garment (DTG) printer package, an entry-level solution for the personalized apparel market.
Ricoh is offering businesses the chance to win a Ricoh Ri 100 direct-to-garment (DTG) printer package, an entry-level solution for the personalized apparel market. To enter the free competition, businesses should visit www.winwithricoh.com, fill in their details, and answer a few simple questions correctly.
The Ricoh Ri 100 has a small footprint and simple print workflow – it’s as compact and as easy to use as a standard desktop printer – but with lots of creative potential. In just minutes, it can print colorful designs, bold slogans, and even sharp photographs directly to T-shirts, sweatshirts, shopping bags, cushion covers, and more, personalized for every customer. It’s compact and fast enough to offer a portable, reliable solution for events and exhibitions, or as a permanent addition to a retail shop or print business.
“The personalized products sector offers significant development potential,” says Nick Macfarlane, a direct-to-garment sales specialist at Ricoh UK. “Digital textile printing meets the needs of today’s consumers and, crucially, print businesses. It’s agile and versatile, allowing short and single runs, and lots of design options. You can flexibly respond to your customers’ changing needs and deliver high-quality promotional and personalized garments quickly and without the constraints of minimum order quantities.
“We’re delighted to launch this competition to help a new or existing business explore this exciting, creative application.”
Ricoh DTG systems also offer sustainability benefits — thanks to their eco-friendly water-based inks – meeting another requirement of the modern marketplace. The direct-printing method also means no waste transfer materials, which additionally reduces consumables costs. They’ve been engineered by Ricoh, a print specialist with decades of manufacturing experience, to provide maximum potential in a small package, giving businesses a fast, straightforward way to start selling wearable personalized products. It’s a fun, creative market that could be potentially lucrative for any print business.
To enter the competition, please visit www.winwithricoh.com The deadline for entries is 17:30 PM (GMT) on 8th September 2020.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
