Koenig & Bauer stands by the drupa trade fair

Broad portfolio will be shown

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For Koenig & Bauer, participation in drupa 2021 is not in question

Koenig & Bauer reaffirms its commitment to participate in the world’s largest trade fair for the printing industry, which has been postponed until April 2021. The company is well positioned and the stand in Hall 16 will be retained. Since drupa was founded in 1951, the company has maintained an uninterrupted presence and welcomed customers from all over the world, even in times of crisis.

“We continue to see drupa, the world’s leading trade fair, as an important building block in the graphic arts industry and we see it as our responsibility to support this industry. We want to do our part to continue to provide important impulses locally in personal discussions,” says Claus Bolza-Schünemann, Koenig & Bauer chief executive officer and drupa president, explaining the company’s position. “We have confidence in Messe Düsseldorf’s hygiene concept and in the sense of responsibility of all visitors.”

Ralf Sammeck, Koenig & Bauer board member, adds, “Trade fairs will not be the same as they were before COVID-19, and Koenig & Bauer is also supplementing communication with its customers with virtual formats and customer-specific events, for example in our new Customer Experience Center. Nevertheless, these formats can only convey the performance capabilities of the broad product portfolio to a limited extent. Nothing beats experiencing the latest technologies up close in action with the public and the trade fair feeling.”

“For Koenig & Bauer there is no more suitable platform to present the product diversity from digital, offset and flexo printing to intelligent digitalization and service solutions to an international audience”, adds Christoph Müller, member of the board at Koenig & Bauer.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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