FESPA Global Print Expo shifts from Madrid to Amsterdam

The event will happen from 9-12 March 2021

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FESPA
RAI Exhibition Centre in Amsterdam

FESPA Global Print Expo will no longer take place in Madrid in October 2020, due to the continued public health risks and business disruption caused by the global COVID-19 pandemic. FESPA will now host its next flagship international event at the RAI Exhibition Centre in Amsterdam, The Netherlands, from 9-12 March 2021, again co-locating FESPA Global Print Expo, European Sign Expo and Sportswear Pro.

“In March 2020 we took the decision to delay FESPA Global Print Expo by six months in the face of the advancing pandemic and its implications for our exhibitors and visitors. Since then the development of COVID-19 has been dynamic and unpredictable,” FESPA CEO Neil Felton explains. “While many regions are now gradually emerging from lockdown, at this point in time we cannot be confident that we could match exhibitor and visitor expectations of a FESPA event if we were to go ahead in October this year.”

As per Felton early March 2021 offers the strongest alternative, giving exhibitors and visitors time to recover and FESPA time to prepare fully for any new operational requirements.

“Feedback from the market indicates that, having faced the considerable commercial challenges of 2020, our community will welcome FESPA Global Print Expo in March 2021 as an important platform for business recovery and forward progress early next year,” he says.

This new March 2021 edition of FESPA Global Print Expo will replace the originally scheduled 2021 event in Munich, Germany. FESPA will return to Munich in 2022.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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