Second EFI Ignite virtual experience event

To provide printing companies new & trending high-margin applications

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EFI
The second EFI Ignite Virtual Experience

EFI is hosting its second EFITM Ignite virtual experience event, offering two days of informative sessions with product experts on a diverse range of topics, covering new and trending market opportunities for printing companies in display graphics, Divisional GraphicsTM, packaging, custom furniture, and interior décor. Scheduled for 17 and 18 June, this innovative series is for print businesses and industry media wanting to gain further insights into how the latest technology enables high-demand, high-margin applications to position printing companies for growth and profitability in the new normal. The live sessions, which begin on 17 June at 2:00 pm CEST, include

· Introduction of Divisional Graphics, a new category born out of the real-world requirements of the global pandemic for interior and exterior directional, wayfinding and social distancing floor and wall graphics, decals, and signage;

· Signage opportunities for distance celebrations, including graduations, anniversaries, birthdays, and other special moments. Guest speaker Steve Zwicker from Laconia, New Hampshire-based Big Daddy’s Signs will explain how business is booming with signs for distance celebrations;

· Insights into high-margin applications in architectural and interior décor, from exhibit carpeting and acoustic panels to window film and aluminum photo panels;

· The inside story on short-run custom furniture and décor. Wes Shinn from Portland, Oregon-based PVS Graphics will talk about how the ability to quickly produce custom décor and manage last-minute changes has resulted in business growth;

· Roll-to-roll printing capabilities from five-meter applications to multi-layer textured printing;

· The art of UV LED custom wallcoverings. Roy Ritchie Jr. of Rockaway, New Jersey-based Roysons Corp. will discuss roll-to-roll UV LED inkjet production of high-value, customized wallcoverings using white or clear inks and multi-layer textured printing;

· Short-run packaging for high-impact customer experiences;

· Demonstrations on the value-enhancing specialty applications featuring inline clear coat and white inks.

EFI created this second Experience after the strong, positive response the company had from its first series of Ignite Virtual webinars earlier this year. “We had such great feedback from our customers in April that we simply had to do it again,” said Ken Hanulec, vice president of Worldwide Marketing, EFI. “This time, we have sessions highlighting the successes printing companies have seen by focusing on increased efficiencies, better print capabilities, and smart targeting of the right market opportunities. The COVID-19 situation has been tough on all of us, but with a changed landscape comes new paths for potential growth in the long term with inspirational ideas that can be incorporated into almost any printing business.”

The EFI Ignite Virtual Experience is one of several initiatives EFI is undertaking to answer the evolving needs of businesses affected by the COVID-19 pandemic. It is part of EFI’s efforts to help customers regain market traction as the economy once again begins to open. EFI is also arranging private virtual demonstrations for customers and prospects that utilize their files, media for customized sessions that specifically address their individual production requirements and applications.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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