Sawgrass expands partnership with Ricoh

Sawgrass remains the only partner for Ricoh in desktop sublimation market

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Ricoh
Sawgrass announces expansion of its partnership with Ricoh

Sawgrass Technologies announced the expansion of its partnership with Ricoh to continue its highly successful five-year relationship for desktop dye sublimation systems. With this extension Sawgrass remains the only partner for Ricoh in the desktop sublimation market.

Darcy Mauro, president of Sawgrass explains, “While Sawgrass has been the pioneer with digital dye sublimation products for over thirty years, we brought an unprecedented level of quality and consistency to dye sublimation customers five years ago with our Ricoh relationship.

“By matching the industry’s highest quality inks with superior Ricoh printhead technology, Sawgrass has been able to supply the widest color gamut in the industry while delivering the best substrate performance possible, all within the limits of dye sublimation.”

Tetsuya Morita, general manager of Ricoh’s Industrial Printing Business Group says, “As a leader in inkjet technology, Ricoh is very pleased to work with Sawgrass to engineer the first desktop dye-sub printers. We supply the authorized printer cartridges exclusively to Sawgrass, which are optimized for the best printer performance possible.

“We look forward to continuing to work with Sawgrass for many more years to come.”

With this level of partnership, Sawgrass and Ricoh are proud to announce the recent extension of this very successful OEM agreement to develop the next generation of desktop solutions dedicated to the dye sublimation. The future for product decoration has never been stronger!

Sawgrass continues to innovate with its dynamic print and color management software Virtuoso Print Manager, for optimal print quality, and its intuitive, online design solution, CreativeStudio. Together Sawgrass delivers the first and only dedicated sublimation solution for entrepreneurs and thriving product decorating businesses around the world.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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