Roland DG releases EJ-640 DECO water-based printer across EMEA

Quality custom décor

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Roland DG
Roland EJ-640 DECO printer

The new EJ-640 DECO printer from Roland DG is now available across EMEA. Designed specifically for the interior décor market, the EJ-640 DECO runs innovative water-based inks.

Vibrant, safe and eco-friendly

The Roland EJ-640 DECO meets numerous demands from today’s market: sustainability, health and safety, personalization, economy, and versatility. The solution is ideal for a variety of customized décor products including wallpaper, lampshades, blinds, and posters, plus exhibition graphics, outdoor promotions, and more.

Great quality for custom décor

For The Print Hive, the Roland EJ-640 DECO is integral to its bespoke digital wallpaper printing service, powered by its Online Designer tool. This allows customers to design their own personalized wallpaper and visualize it in their own home, receive a tailored quotation, and place an order online.

“We have seen significant growth in demand for décor in the retail, commercial and domestic markets,” says Chaz Dobson, director at The Print Hive Limited. “After testing the EJ-640 DECO for six months we have switched completely from another brand to the new Roland for all of our décor and wallpaper.

“We’re convinced by the benefits of a water-based solution that meets all health and safety requirements without productivity or quality constraints. We’re positively impressed by the EJ-640 DECO’s fast turnaround speeds – prints are instantly dry, with no outgassing required – and the low running costs compared to alternative solutions.”

The perfect time for a dedicated device

Ahlstrom-Munksjo, the leading manufacturer of wallpaper for digital printing under the WallStar Digital brand, welcomes the Roland EJ-640 DECO.

Jean-Loup Duran, sales manager, Digital Media, Nonwoven at Ahlstrom-Munksjo, comments, “Now is the perfect time for a dedicated décor device. All major projections see décor as a strong market for the future, with 20% year-on-year growth predicted for digital wallpaper alone. The market will be delighted that a printer manufacturer sees décor as more than a new application for existing ink types and has developed a dedicated solution.”

The Roland EJ-640 DECO is available now across EMEA.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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