International expo for publishing and content management begins tomorrow in Berlin

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World Publishing Expo

Starting tomorrow, the worldwide publishing and content community will meet in Germany: The IFRA World Publishing Expo and DCX Digital Content Expo will take place for three days, from 9 to 11 October, at the Messe Berlin exhibition grounds. With 193 exhibitors and more than 100 international speakers, this event acts as a ‘seismograph’ and trends showcase for the media industry while also welcoming a wide range of important industry players.

WAN-IFRA President Michael Golden (former Vice Chairman of The New York Times Company) will officially open the exhibition on 9 October. In his opening address, he will prepare the publishers and content managers, who are travelling from more than 40 countries to attend, for the challenges and opportunities confronting the industry at the present time. Accurate, well-researched journalism is just one side of the coin here. According to Golden, it is equally important to make good journalism recognizable as such for the readers and create a spirit of trust. He calls on all parties concerned to share their practical experience for new forms of storytelling – there is no better-suited motto for three full exhibition days.

From technology trends to new business models

IFRA World Publishing Expo will present the latest hardware and software for the print business in Halls 21 and 22 of Messe Berlin: printing presses, plates, prepress, paper, ink, mailroom, distribution as well as management and organization of print processes. In the parallel DCX Digital Content Expo, the emphasis will be on strategy, editorial, production, distribution, monetization and advertising for digital content.

The focus at the opening press conference will be on the latest ‘World Press Trends’: The report of the same name compiled by the world association of newspapers and news media WAN-IFRA, scheduled for release tomorrow, addresses publishing turnovers and success factors for print, digital and advertising in more than 70 countries. In addition, the exhibition organizers will report on new cooperation agreements in the industry – and the expansion of the exhibition portfolio towards content marketing and content management.

Program highlights: Speakers from all over the world

The accompanying program will have more than 100 speakers from all over the world. The new Vice President of the world association WAN-IFRA will be attending the exhibition: Lisa MacLeod, head of Digital at Tiso Blackstar, Africa’s largest English-language publishing company and owner of 8 newspapers, 15 websites, music, film and radio operations. The digital pioneer will give fascinating insights into the transformation processes currently being experienced in the industry.

DD Purkayastha, managing director and chief executive officer of ABP, will provide a ‘snapshot’ of the rapidly changing Indian news industry – from the mobile revolution to new reader behavior and the spread of social media.

With Anu Ahola, Board Member of the WAN-IFRA World Printers Forum, the paper industry will have a representative on stage who will show which strategic developments it is pursuing in its special sector, especially in Europe and North America.

Leading players in the print sector, up to and including Google, to take the stage

Both the IFRA and DCX Conferences will offer a wide range of sessions as well as top-ranking speakers on stage. For example, top managers from the press sector, such as Claus Bolza-Schünemann, chief executive officer of Koenig & Bauer, Alexander Wassermann, chief executive officer of manroland Goss Group, and Pascal Clémençon, chief executive officer of Wifag Services AG, will discuss the future of newspaper printing on the IFRA Conference Stage. Digital innovations will be the topic of discussion in the ‘Google Digital News Innovation Projects’ panel, introduced by Sarah Hartley of Google DNI, and in which representatives of the projects supported by the initiative will have the opportunity to present their respective case.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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