German trade fair industry not affected by the mass event ban’s extension

AUMA – Trade fairs in Germany will take place as of September

trade fairs
Frankfurter Buchmesse 2020 – Ideas that move the world

At a press conference held recently, Volker Bouffier, Prime Minister of the State of Hesse, and Kai Klose, Minister of Social Affairs, confirmed that Frankfurter Buchmesse is still scheduled to be held in October, in keeping with a decision taken by the state government. The fair’s organization will be governed by the agreement between Germany’s federal and state governments of 6 May 2020, which stipulates that each state can decide when trade fairs may once again be held, subject to compliance with health and social-distancing regulations. Moreover, trade fairs do not fall within the category ‘mass events’. The objective of major events such as the Oktoberfest differs significantly from that of a trade fair, where the main focus is on the presentation of goods.

Please also note the following press release from AUMA, the Association of the German Trade Fair Industry:

The German federal states have agreed on 17 June 2020 that mass events generally will stay prohibited until 31 October 2020. These concerns for example folk- and street-festivals and other public events of such kind.

This directive does not apply to trade fairs as AUMA – Association of the German Trade Fair Industry – emphasizes. This was determined by the agreement of the federal states 6th May 2020. Additionally, this agreement specified that with immediate effect the states may decide on their own authority about the permission of trade fairs, and about regulations concerning distancing and hygiene. This has happened in many cases already.

In Germany, trade fairs will take place as of September according to the organizers‘ planning.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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