Winners of 2022 Digital Media Awards Worldwide announced

Five global winners were recognized in six different categories

Digital Media
Winners of the Wan-Ifra Digital Media Awards Worldwide 2022 in Zaragoza (Photo: Asier Alkorta/ Wan-Ifra)

Wan-Ifra announced the winners of the 2022 Digital Media Awards Worldwide during a ceremony at the annual World News Media Congress in Zaragoza, Spain on 29 Sepetmber 2022. 

Five global winners were recognized in six different categories for their exceptional demonstration in digital strategies to meet the changes in how people consume news and information today.

Wan-Ifra’s Digital Media Awards Worldwide are the news media industry’s global digital media competition. To qualify for the worldwide competition, finalists first had to win at the regional level of the Digital Media Awards during this past year in Africa, Asia, Europe, Latin America, North America and South Asia, which together provide news publishers with regular showcases for the best-practice innovation in digital publishing worldwide.

The regional awards are evaluated by local juries and then later in the year, a different set of judges examine all the winners across the regions and select the best of each category for the Digital Media Awards Worldwide.

The winners are:

Best Data Visualization

Spain lives in flats: why we have built our cities vertically, (Diario de Prensa Digital SL), Spain

“Exceptional. This is a visually and aesthetically stunning story that also provides rich historic and geographic insight and context,” said one judge. “The overlay of charts and text over the map is beautifully executed, and the way the visual finds examples of the trends highlighted in the text is extremely enlightening.”

“The piece is interesting and the maps function seamlessly,” said another.

“Works amazingly well on mobile,” added a third judge. “Great storytelling, and really good use of data visualization to make a potentially dry narrative pop.”

Best in Audience Engagement

Dapat Totoo, GMA News Online, Philippines

“In a world dogged by fake news and declining public engagement in public interest journalism, this campaign is right on the money in its approach in trying to engage with a younger, more difficult -to-reach audience with an election process,” said one of the judges. “A really imaginative approach, utilising the social media platforms of the generation to engage with the younger audience who often grapple with the complexities of elections.”

“This is a superb entry,” said another judge. “I love the range of ways in which you have sought to connect with youth audiences on an important topic.”

A third judge noted: “This project isn’t just about engaging with a news brand but encouraging audiences to engage with the fundamental principles of democracy itself. GMA has devised an experimental approach with young people firmly in mind and the playful, multi-platform messaging, design and distribution of this educational campaign should be celebrated.”

Best News Website or Mobile Service

CNA website and app, CNA Mediacorp, Singapore

“The new app and website have been created in a way that is entirely compatible with mobile-first thinking for news consumers, using a fantastically forward-thinking approach that should be a standard for the industry in 2022,” said one of the judges. “As well as looking great, the attention to detail in terms of innovation makes the CNA offering stand out. The whole in-app experience with the variety of content available, customization options and even just the pleasure in navigating around is superb.”

“Simple design, clean nav menus, and impressive increases in use — ‘A 17% increase in monthly average time spent per visit on the website…. grew 28% in monthly active users on iOS and 18% for Android.’ Looks good on iPhone too,” noted another judge. Said a third– “I really like their Context Snippets… a great way to help readers through difficult topics!“

Best Use of Online Video

Disordered, Stuff Circuit, New Zealand

“This is a beautiful and gripping telling of an important national story of pain and abuse all too common in countries with a wounded and often overlooked population damaged before they were even born. It has an almost languid pacing but each segment keeps the viewer engaged enough to want to see ‘What happens next?’ Bravo to this team,” said a judge.

Best Reader Revenue Initiative

Maverick Insider, Daily Maverick, South Africa

“Maverick Insider is a fantastic solution to a particular problem in Africa: how to get people to pay for news in a less developed economy,” said one of the judges. “The latest iteration of the project, which comprises this year’s entry, highlights the ongoing iterative effort which is at the heart of all digital success stories. Bringing in eCommerce offers and new partnerships was a smart way of showing the value of membership in tough economic times. Creating an expert database manages both to make readers feel like they are gaining something from membership but also helps to improve the title’s journalism. The numbers show that this initiative is clearly working.”

“The longevity of this program is testament to its success,” added another judge. “The lesson learnt was honest, and pertinent.“

Noted a third, “One of the most impressive things about Maverick Insider is the way the team is using data to better understand their audiences – and also incorporating best practice and ideas from across the globe. As a membership play, Maverick Insider is tapping the true definition of reader support: the members care for the product, understand the role they play in its future and are emotionally rather than transactionally involved in its ongoing success. The variety of benefits on offer is really compelling as is the quality.”

Best Newsletter

First Thing by John Stupart, Daily Maverick, South Africa

“Going from being ‘a spark plug’ to ‘one of the wheels’ sums it up well,” said a judge. “Being a ‘primary driver’ of much other success says a lot. Continuous evolution of content and function is critical. Selling out two months in advance? Raise the rates, or add ad modules. Or both. Thirteen years. Well done!“

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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