IppStar Survey – recovery in the times of Covid-19, results out tonight

Survey of Indian printers, converters and brand owners continued for three days

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IppStar Survey
Consumption in the time of Covid-19 Photo News8Plus via Internet

Over the past dozen days, IppStar has conducted an electronic and phone call survey to know the effect of the Covid-19 lockdown in India on the printing and packaging industry and the perception of the industry’s emergence from this disruption. So far, we have received excellent cooperation and have received just over 190 responses since 2nd May. 

In the past ten days, there have been six holidays, including Mayday and BudhPurnima and the weekends. Still, the IppStar research team of two has persisted in pestering and cajoling responses from what seems to be a reasonably stratified sample of the industry, notably including suppliers and brand owners.

While we first planned to make the results public on 10 May 2020, not only was it a Sunday, but we were busy with other work and now are planning to release the results tonight on Thursday, 14 May 2020.

To share a partial glimpse of the answers so far, many printers are expecting a significant decline in turnover this year, which was expected. Book printers have reported that not only is there no support from the government, but even due payments have not been forthcoming. The full results have almost come and we will share the percentages this evening. This survey will be a strong baseline of industry understanding and sentiment which will allow us to do another survey next month when the government’s measures to help the industry are clearer and perhaps better by the industry. 

The feeling that we are getting is that this is a pretty good survey, based on the respondents sharing all kinds of information with the IppStar researchers. It seems that the questions are both relevant and easy enough to answer. And with over 20 years of face to face research, both the organization and the team are trusted because of their domain knowledge and their confidentiality.

Are you an optimist or a pessimist or a realist?

From the two webinars that I have participated in concerning the print and packaging industry, I have found, on the one hand, wild optimism and the usual stuff about the bright future. There has also been some realism based on how little we know about the potential spread of Covid-19 and its social and economic implications in India.

Overall, many in the packaging sector are looking at their work as a mission. Whether they are optimists or realists, despite the difficulties, they see their partial return to operations as a contribution to the national mission of necessity and revival. There are all kinds of undercurrents such as the prospect of financial help from the government, the costs of hygienic precautions in the workplace, the health and safety of workers, and the rate at which the economy will come back to what is being called “the new normal.”

Give us three minutes of your valuable time. Here is the link to the quick digital survey – https://forms.gle/kzZPvYrYQoT6a9Lb6

IppStar (IPP Services Training and Research Pvt. Ltd) is the leading market research company that provides on the ground and face to face research, training and consultancy to the printing, packaging and publishing industry in India. From time-to-time, we do small web-based surveys supported by our research executives to understand the current scenarios and upcoming industry trends. Since we have probably talked to you numerous times over the past 20 years and asked you many questions in confidence, you can expect a call from our two full-time researchers who may have even met you in the past and visited your plants. This is the first time that they cannot actually travel across the country and come and see you, so it would be good if you can answer our questions online.

Results of the IppStar Survey of brand owners, print & packaging on the recovery from Covid-19

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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