Eco-friendly heroes for indoor signage from Ritrama

Synthetic signage films with reduced environmental impact

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Ritrama’s RI-JET 375 Eco Matt White combines technology and sustainability Image Ritrama
Ritrama’s RI-JET 375 Eco Matt White combines technology and sustainability Image Ritrama

Ritrama has just introduced its new range of latest-generation polyolefin products for large format digital printing, specially designed to combine high print quality and attention to the environment. The PO-PET range made up of 4 types of film with white or transparent, matt, or glossy finish. These are meant for all kinds of indoor communication – from exhibitors in retail outlets to billboards, from graphic personalization for stands and events, to shop windows and shopping centers.

At a time when the environment has, at last, gained the attention it deserves, even big retail brands – personal care and restaurant chains have decided to make their contribution, proposing organic, sustainable and fair-trade product lines. So why not pursue this goal also in retail outlet communication? An alternative to winning high-performance PVC, thanks to the PO-PET Films range, is now available.

RI-JET 375 Eco Matt White is a white polypropylene film with matt effect, specific for interior decoration at the top product of the range. The special formulation of the face of this product makes it free from chlorine, halogens, plasticizers, and phthalates. It is formulated for application and uses in all those market segments where non-PVC synthetic films are required. Furthermore, being lighter than traditional PVC, numerous advantages can be obtained during transport, resulting in a lower total weight of material transported and consequent reduction in CO2 emissions. All these characteristics, together with the recyclable polypropylene face and the production process with reduced environmental impact (ISO 14001 certification), make RI-JET 375 Eco Matt White a real eco-friendly hero for any green-oriented advertising campaign.

The RI-JET 375 Eco Matt White film combines sustainability and excellent technical performance in terms of printability, conformability, durability, and opacity. It is particularly suited for indoor applications such as promotional panels, ads, shop windows, and signs. Also, thanks to its matt finish, there is no glare or reflection. High conformability and dimensional stability also make for excellent adhesion even on slightly curved 2D surfaces.

Ritrama’s RI-JET 375 Eco Matt White combines technology and sustainability

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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