Eco-friendly heroes for indoor signage from Ritrama

Synthetic signage films with reduced environmental impact

Ritrama’s RI-JET 375 Eco Matt White combines technology and sustainability Image Ritrama
Ritrama’s RI-JET 375 Eco Matt White combines technology and sustainability Image Ritrama

Ritrama has just introduced its new range of latest-generation polyolefin products for large format digital printing, specially designed to combine high print quality and attention to the environment. The PO-PET range made up of 4 types of film with white or transparent, matt, or glossy finish. These are meant for all kinds of indoor communication – from exhibitors in retail outlets to billboards, from graphic personalization for stands and events, to shop windows and shopping centers.

At a time when the environment has, at last, gained the attention it deserves, even big retail brands – personal care and restaurant chains have decided to make their contribution, proposing organic, sustainable and fair-trade product lines. So why not pursue this goal also in retail outlet communication? An alternative to winning high-performance PVC, thanks to the PO-PET Films range, is now available.

RI-JET 375 Eco Matt White is a white polypropylene film with matt effect, specific for interior decoration at the top product of the range. The special formulation of the face of this product makes it free from chlorine, halogens, plasticizers, and phthalates. It is formulated for application and uses in all those market segments where non-PVC synthetic films are required. Furthermore, being lighter than traditional PVC, numerous advantages can be obtained during transport, resulting in a lower total weight of material transported and consequent reduction in CO2 emissions. All these characteristics, together with the recyclable polypropylene face and the production process with reduced environmental impact (ISO 14001 certification), make RI-JET 375 Eco Matt White a real eco-friendly hero for any green-oriented advertising campaign.

The RI-JET 375 Eco Matt White film combines sustainability and excellent technical performance in terms of printability, conformability, durability, and opacity. It is particularly suited for indoor applications such as promotional panels, ads, shop windows, and signs. Also, thanks to its matt finish, there is no glare or reflection. High conformability and dimensional stability also make for excellent adhesion even on slightly curved 2D surfaces.

Ritrama’s RI-JET 375 Eco Matt White combines technology and sustainability

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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