Xeikon’s commitment to provide critical services amid Corona crisis

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Xeikon
Benoit Chatelard, president and chief executive officer, Xeikon

Xeikon, a key provider of equipment, services and consumables for digitally printed labels and packaging, reconfirmed its dedication to continuing to make critical consumables available for its presses. This enables customers to produce the documentation, labels and packaging required to get food, health and pharmaceutical products to market during the Corona crisis. As widely covered by the media, the coronavirus has impacted the health and well-being of many people in various countries around the world. Many businesses worldwide are impacted by production disturbances, supply and delivery interruptions, and Xeikon is committed to minimizing these for its customers.

Many of our customers, particularly converters, are producing essential print such as documentation, labels and packaging for critical items like pharmaceutical products, food for supermarkets, labels for disinfectant bottles, to name but a few, and rely on our solutions to ensure that essential supplies are made available to sick, vulnerable and isolated people,” says Benoit Chatelard, president and chief executive officer, Xeikon. “In order for them to keep up with production demands during this crisis, they need reliable access to consumables, parts and services from Xeikon, and our entire team is committed to doing its best to ensure a consistent flow of these items. Xeikon has sufficient stock and a stable supply in consumables and spares to support our customers globally. However, as many flights worldwide have been cancelled and as countries enact more restrictions on traffic, we could expect some shipments to take longer than before to be delivered. That being said, we will keep our customers informed of the status of all shipments and requests for service so they know exactly what to expect.”

Chatelard notes that the company’s first priority is to safeguard the health of its employees as per World Health Organization and government guidelines, closely followed by implementation of measures to guarantee the continuity of its supply chain and safeguard business continuity for customers. “While some cases may require on-site visits from a technician,” he says, “there is a lot we can do with remote diagnostics and technical support. All our machines are connected and, to a large extent, self-diagnostic. For interactive discussions with customers and prospects, we are investing in tools that allow us to produce virtual demonstrations and testing for customers. We are also closely monitoring the economic impact of the Corona emergency, both to the overall printing industry and for Xeikon’s business.”

In addition, in light of the postponement of drupa 2020 to April 2021, Xeikon is revisiting its go-to-market strategy and preparing to be fully ready to deal with both the current crisis and drupa 2021 by continuing to bring to market the innovation that the industry has come to expect from the company. “We will be bringing some new products to market prior to drupa in order to make the latest technology available to our customers. And by drupa 2021, we expect to have even more innovation available to announce and exhibit so customers can be well-prepared for the recovery that is sure to come.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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