Frankfurter Buchmesse Invitation Programme for book publishers

Children's book publishers in the spotlight this year

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Frankfurter Buchmesse Invitation Programme 2020
Frankfurter Buchmesse Invitation Programme 2020

The Frankfurter Buchmesse Invitation Programme allows 20 publishers from developing book markets to present themselves and to engage in international networking at Frankfurter Buchmesse from 14 to 18 October 2020. The programme, taking place from 8 to 18 October 2020 in Frankfurt, is aimed at small, independent publishers from Africa, Asia, Latin America, the Caribbean, the Arab world and Eastern Europe. This year’s programme will put children’s publishing into focus, encouraging children’s book publishers from developing book markets to apply. Candidates for the programme should have a good level of English; the application deadline is 30 April.

The carefully selected guests receive a free stand at the book fair, and their travel and accommodation costs are covered. Before the fair begins, programme participants take part in a two-and-a-half-day seminar. The programme is funded by Frankfurter Buchmesse and the German Federal Foreign Office.

Deborah Ahenkorah, chief executive officer and publisher of African Bureau Stories (Ghana) and participant in the 2019 Invitation Programme says; “Being part of the invitation programme was a real eye-opener and gave me an inside look into how the business of international publishing works. The programme opened the door wide to massive opportunities for a small publisher like us to play in the big leagues – what a rewarding experience!”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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