Fujifilm India extends support to combat covid-19 pandemic

Supplies N95 masks and PPE kits to healthcare professionals at PGIMER, Chandigarh

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Fujifilm
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Fujifilm India, a pioneer in imaging technologies, has pledged its commitment and contribution towards aid for the unprecedented crisis caused due to the novel coronavirus pandemic outbreak.

The company has announced the supply of 200 N95 respiratory and surgical facemasks along with 40 personal protective equipment (PPE) kits to healthcare professionals at Post Graduate Institute of Medical Education & Research, Chandigarh. To combat the spread of the disease, Fujifilm is providing these essential preventive healthcare utility kits to doctors. These kits include surgeon gown, face mask, gloves, preventive eyewear, hood cap and shoe cover.

Commenting on this, Haruto Iwata, managing director, Fujifilm India, said, “We all are witnessing an unprecedented and difficult time of our lives due to COVID-19 global pandemic. Committed to work together with the people of India in this hour of difficulty, we have introduced these measures to ensure adequate protective equipment and masks are available for healthcare professionals and associated workforce present on the front lines. At Fujifilm, we believe it’s time for all of us to come together and protect the humanity by acting responsibly and by doing what we can to prevent further spread and avoid disruptions from the COVID-19 virus.”

In addition, the company is installing computed radiology, digital radiology systems and imagers across isolation wards at hospitals to ensure effective monitoring and controlling the disease outbreaks. These technologies will empower clinicians to improve efficiency and expedite the early diagnosis of the disease.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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