Fujifilm India extends support to combat covid-19 pandemic

Supplies N95 masks and PPE kits to healthcare professionals at PGIMER, Chandigarh

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Fujifilm
Fujifilm India office

Fujifilm India, a pioneer in imaging technologies, has pledged its commitment and contribution towards aid for the unprecedented crisis caused due to the novel coronavirus pandemic outbreak.

The company has announced the supply of 200 N95 respiratory and surgical facemasks along with 40 personal protective equipment (PPE) kits to healthcare professionals at Post Graduate Institute of Medical Education & Research, Chandigarh. To combat the spread of the disease, Fujifilm is providing these essential preventive healthcare utility kits to doctors. These kits include surgeon gown, face mask, gloves, preventive eyewear, hood cap and shoe cover.

Commenting on this, Haruto Iwata, managing director, Fujifilm India, said, “We all are witnessing an unprecedented and difficult time of our lives due to COVID-19 global pandemic. Committed to work together with the people of India in this hour of difficulty, we have introduced these measures to ensure adequate protective equipment and masks are available for healthcare professionals and associated workforce present on the front lines. At Fujifilm, we believe it’s time for all of us to come together and protect the humanity by acting responsibly and by doing what we can to prevent further spread and avoid disruptions from the COVID-19 virus.”

In addition, the company is installing computed radiology, digital radiology systems and imagers across isolation wards at hospitals to ensure effective monitoring and controlling the disease outbreaks. These technologies will empower clinicians to improve efficiency and expedite the early diagnosis of the disease.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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